In 1987, Red Bull not only launched a completely
new product, it created a whole new product category - energy drinks. From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture.Red Bull is appreciated worldwide by a variety of people such as top athletes, busy professionals, college students and travelers on long journeys. For those who wish to have Red Bull benefits without sugars: The sugar Free variant Red Bull SugarFree provides the wings of Red Bull Energy Drinks without sugars.Red Bull was the first global energy drink brand to address the consumer need for sugar Free energy drinks and launched It's Red Bull sugar Free variants.