Facebook Pixel

Facebook Pixel

Measure, optimize and retarget using the Facebook pixel.

Facebook pixels can help improve your stores marketing capabilities and the performance of Facebook ads.

In order to start capturing audience data through Link Manager, you need to setup pixels for each of your advertising platforms. In order to find your Pixel ID for Facebook, follow the instructions below.

  • Log in to Facebook and go to your Ads Manager account
  • Open the Navigation Bar and select Events Manager
  • Copy your Pixel ID from underneath your Site Name and paste the number directly into the text field after clicking on "settings" of Facebook pixel plugin

About Facebook Pixel

When you set up the Facebook channel, you can add a pixel to track customer data and behaviour on your Online Store. To use a Facebook pixel, you need to set a customer data-sharing level. It's up to you to decide how much data you want to track using the pixel. The Standard data sharing setting sends only customer behaviour. The Enhanced and Maximum settings send additional customer information including name, location, and email address.

You can create a Facebook pixel using Facebook Ads Manager, or in the Facebook channel.

Installation guide

In order to start capturing audience data through Link Manager, you need to setup pixels for each of your advertising platforms. In order to find your Pixel ID for Facebook, follow the instructions below:

  • Log in to Facebook and go to your Ads Manager account
  • Open the Navigation Bar and select Events Manager
  • Copy your Pixel ID from underneath your Site Name and paste the number directly into the text field after clicking on "settings" of Facebook pixel plugin


Frequently asked questions

What is Facebook Pixel?
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What are standard and custom events?
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How to install Facebook Pixel to my online store?
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How to change or remove the Facebook Pixel?
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