Digital Marketing: Part 1

Overview 

“Digital Marketing” course is designed to enable solopreneurs, wantrepreneurs, and entrepreneurs to use digital tools & techniques for increasing traffic to their website, generate leads, and convert them into sales and revenue.

Key Outcomes of the Course:

• Learn the role of digital marketing in achieving your business goals
• Learn the difference between traditional marketing and digital marketing
• Learn how to share a story to reach the target audience
• Learn how to create a Facebook page, LinkedIn profile, YouTube channel, and Twitter profile for your business
• Learn Search Engine Optimization (SEO) and its execution in your business
• Learn how to create a social media marketing team for your business
• Learn how to earn money from different social media channels
• And many more

Syllabus 

1. Introduction to Digital Marketing
2. How to Achieve Business Goals via Digital Marketing?
3. Digital Marketing Vs Traditional Marketing – Part 1
4. Digital Marketing Vs Traditional Marketing – Part 2
5. Inbound Marketing Strategies – Part 1
6. Inbound Marketing Strategies – Part 2
7. Inbound Marketing Strategies – Part 3
8. Technique of Storytelling to reach your Audience
9. How to Create a Blog?
10. How to Create Graphics Using Canva.com?
11. Free Tools for Video Editing
12. How to Create the Perfect Video?
13. How to Build Social Proof for your Business?
14. Blogging and Micro-Blogging
15. How to Create a Facebook Page for Your Business?
16. How to Create a LinkedIn Profile?
17. How to Create a YouTube Channel?
18. How to Create a Twitter Profile?
19. How to use Workplace from Facebook?
20. Search Engine Optimisation (SEO) and its Benefits
21. Execution of On-Page SEO
22. Execution of Off-Page SEO
23. How to Make a Social Media Calendar?
24. Case Study – Jabong.com
25. How to Generate B2B Leads from LinkedIn?
26. How to Reach Customers using Twitter?
27. How to Increase Followers on LinkedIn?
28. How to Become Social Media Strategist?
29. How to Create a Social Media Marketing team?
30. How to Start a Social Media Agency?
31. How to be a Successful Blogger?
32. How to Earn Money from Different Social Media Channels?
33. Understanding Google Analytics
34. How to Integrate Google Analytics with Website?
35. How to Create Goals in Google Analytics?
36. Types of Data Provided by Google Analytics
37. How to Use Facebook Analytics?
38. How to read Twitter and LinkedIn Analytics?
39. How to Win Customers’ Interest?
40. Top 3 Social Media Campaigns
41. Summary