Digital Marketing: Part 2

Overview 

This course is designed to learn how to use paid digital marketing techniques to generate revenue and grow their businesses. This course provides various tools and techniques to create a  successful digital marketing strategy.

Key Outcomes of the Course:

• The importance of performance marketing for business growth
• How to use Google platforms and tools for business benefits
• Google AdWords for search and display marketing
• How to generate leads through social media
• Use of Pixel for conversion, tracking, and remarketing
• Make your business ready for mobile marketing
• Learn what is growth hacking
• E-mail marketing and E-commerce marketing
• Learn how to do successful affiliate marketing
• Generate revenue using Google AdSense
• And many more

Syllabus 

1. Introduction
2. What is Performance/Paid Marketing?
3. Essential Steps of Marketing Plan
4. Using Google Platforms and Tools for Business Benefits
5. Google Tools to Check Business Performance
6. How Google Works?
7. Google AdWords for Search and Display Marketing
8. Making Search Campaigns through Google AdWords
9. Making Display Campaigns through Google AdWords
10. Search & Display Advertisements – Reports and Optimisation
11. How to Generate Leads through Social Media?
12. Social Media Paid Ads – Reports and Optimisation
13. Using Pixel for Conversion Tracking and Remarketing
14. Making Your Business Ready for Mobile Marketing
15. What is Growth Hacking?
16. E-Mail Marketing
17. E-commerce Marketing
18. Affiliate Marketing Part -1
19. Affiliate Marketing Part -2
20. How to Generate Revenue using Google AdSense?
21. Summary