Facebook for Business

Overview 

This course explains how you can use Facebook to grow your business. Facebook helps you to increase brand reach and generate more leads. The course covers the following:

Key Outcomes of the Course:

• How does the Facebook Algorithm Work?
• Facebook – Types of Ads
• Facebook Page and Content Curation
• How to Create a Facebook Shop?
• Facebook Marketplace
• How to Create an Ad Campaign on Facebook?
• How to Target Your Customers?
• Creating Your First Ad Copy
• Facebook Pixels
• Facebook Business Manager
• How to Create a Lead Generation Campaign?

Syllabus 

1. Introduction
2. Facebook for Business – Overview
3. Working of Facebook Algorithm
4. Facebook Page and Content Curation
5. How to create a Facebook shop?
6. Facebook Marketplace
7. Facebook Business Manager
8. Facebook – Types of Ads
9. How to Create an Ad Campaign on Facebook?
10. How to Target Your Customers?
11. Creating Your First Ad Copy
12. Facebook Pixels
13. How to Create a Lead Generation Campaign?