LinkedIn Marketing

Overview 

This course discusses how to use LinkedIn as a platform for promoting and marketing your brand. LinkedIn marketing will help you to increase your brand awareness, build strong business relations, generate more leads, and much more. The course contains the following:

Key Outcomes of the Course:

• Identifying Your Target Audience
• Making Content Strategy & Calendar
• LinkedIn Content – Types, Benefits, & Mistakes
• Writing High-Quality Text Posts and Articles for LinkedIn
• LinkedIn Connections & Search Bar
• Content Scheduling Tool
• How to Increase Engagement on LinkedIn
• How to Optimise Company’s LinkedIn Page?
• Sending Connection Requests
• Creating LinkedIn Groups
• Sending Direct Messages
• Generating Inbound Leads via LinkedIn
• Using Hashtag Strategy in LinkedIn
• Understanding LinkedIn Analytics
• LinkedIn Paid Marketing

Syllabus 

1. Introduction
2. Optimizing LinkedIn Profile – Part 1
3. Optimizing  LinkedIn Profile – Part 2
4. How to Optimise Company’s LinkedIn Page?
5. Identifying Your Target Audience
6. Importance of Branding on LinkedIn
7.  Building Content Strategy & Calendar
8. LinkedIn Content – Types, Benefits, & Mistakes
9. Creating High-Quality Articles for LinkedIn
10. Writing High-Quality Text Posts for LinkedIn
11. How to Increase Engagement by 10x?
12. Hashtag Strategy in LinkedIn
13. Tools for Content Scheduling
14. LinkedIn Connections & Search Bar
15. How to Send Connection Requests?
16. Strategy to Send Direct Messages
17. How to Increase your Likes/Share/ Views & Comments?
18. Creating LinkedIn Groups
19. Understanding LinkedIn analytics
20. Generating Inbound Leads via LinkedIn
21. LinkedIn Paid Marketing
22. How to Scale Your Marketing on LinkedIn?