Storytelling in Business

Overview 

This course explains how to use storytelling to attract, convince, and gain the trust of your customers. The idea is to use various techniques of storytelling for building trust amongst all stakeholders and ensuring business growth. The course covers the following:
How Storytelling Increases the Economic Value of Business?
Gaining Customer’s Trust through Storytelling?

Key Outcomes of the Course:

• How to Retain Your Customers?
• Systematic Storytelling to Get Success
• How Brand Story Helps in Attracting Customers?
• Build a Strong Company Narative through Storytelling
• How to Present a Story to the Audience?
• Pixar Framework for Storytelling
• Storytelling Concepts
• Storytelling Using Data and Numbers
• Storytelling for Leaders

Syllabus 

1. Introduction
2. Building Trust with Customers
3. How to Build a Good Story?
4. How to Present a Story to Audience?
5. How to Build a Narrative for Your Company?
6. Increasing the Economic Value of Business through Storytelling
7. Storytelling Using Data and Numbers
8. How Brand Story Helps in Attracting Customers?
9. Storytelling For Leaders
10. Different Concepts of Storytelling
11. Storytelling – Pixar Storytelling Framework
12. Power of Storytelling for Customer Retention