It turns out short videos engage people more.<\/p>\n
But the very reason why teens, adults, and marketers love the platform is because of its crazy reach. An account with few followers can get millions of views on a new video. Thanks to its viral algorithm!<\/p>\n
The world\u2019s biggest brands like Zalora, Colgate, and Maybelline are on TikTok. Even Amazon<\/a> is there for the sales. You may only see casual updates on their profile. That\u2019s because the brand is more focused on influencer marketing.<\/p>\n If you\u2019re a brand, partnering with TikTok micro-influencers is smart. They have hit the highest engagement rate at 18%<\/a>. That\u2019s because the platform is more authentic than the other social media platforms.<\/p>\n If you’re not already using TikTok for business, now is the time to start! In this article, we share everything you need to know to take advantage of TikTok for your business.<\/strong><\/p>\n TikTok is a video-sharing app that lets you record, edit and publish short videos.<\/p>\n Originally known as Douyin, it was created by the Chinese company ByteDance<\/a> in 2016. In 2017, the company acquired Musical.ly, a similar platform that lets you share 15-second lip sync videos. But it eventually closed down.<\/p>\n In 2018, they incorporated some features into Douyin and the new app was called TikTok. And it exploded during the height of the pandemic with 1 billion users<\/a>.<\/p>\n TikTok is still under the control of its Chinese creators, despite talks about purchases by big American firms such as Oracle<\/a>, Walmart<\/a>, and Microsoft<\/a>.<\/p>\n People go to TikTok for different reasons, to be entertained, make new friends, get creative inspiration, or make money<\/a>.<\/p>\n As a business, TikTok can help you:<\/strong><\/p>\n These numbers are probably exciting to you, so let\u2019s see how you can get the same results.<\/p>\n TikTok thrives on virality<\/strong>.<\/p>\n The primary idea was fast, consumable content that is addicting to watch. The infinite scrolling feed helps make this growth strategy work.<\/p>\n The TikTok algorithm is designed to match users with content that they are interested in<\/strong>.<\/p>\n This algorithm is different from that of other social media platforms. It gives content creators a level playing field. You have the opportunity to be seen by new people and to gain followers quickly and easily \u2014 even if you don\u2019t have thousands of followers.<\/p>\n That\u2019s because TikTok has no regard for its past algorithm.<\/p>\n It doesn\u2019t care if your previous posts went viral or how many shares you\u2019ve acquired. Although it sounds like a red flag, it is actually an advantage.<\/p>\n This gives you the chance to become an overnight sensation. Sounds good for entrepreneurs, yes?<\/p>\n So you\u2019re probably wondering if your target market is on TikTok. We got this covered.<\/p>\n Here are some fast TikTok demographics for 2022:<\/p>\n Here are the countries with the largest TikTok audience<\/a> as of April 2022.<\/p>\n In terms of age groups, here\u2019s the distribution on TikTok:<\/p>\n About 56%<\/a> of TikTok users are women, while 44% are men.<\/p>\n People go to TikTok for entertainment, but most end up doing a shopping spree. <\/strong><\/p>\n Surprised? Here are the supporting facts:<\/p>\n Plus, these small business wins will convince you to get on the TikTok bandwagon:<\/p>\n Now let\u2019s get to the meat of all these.<\/p>\n Let\u2019s get you started with choosing the type of account you should set up.<\/p>\n It\u2019s way different from having a regular TikTok account.<\/p>\n Globally, TikTok has the business giants under its wing. Here are some of the top brands on TikTok:<\/p>\n If you’re interested in using TikTok for Business<\/a>, here\u2019s a step-by-step guide:<\/p>\n TikTok Shopping allows you to promote and sell items right on the platform.<\/strong><\/p>\n If you\u2019re a creator or a seller, you\u2019ll be able to add a shopping tab on your profile like this:<\/p>\n As of now, it’s a pilot program that\u2019s available through Shopify\u2019s TikTok channel<\/a>.<\/p>\n First, you have to make sure that you\u2026<\/p>\n Get the most out of TikTok and make sure that your bio has:<\/p>\n Here’s a good example of an optimized TikTok bio.<\/p>\n A good engagement rate on TikTok lies between 4% to 18%… except if you\u2019re Justin Bieber who can get up to 9.8 M likes for a 49% engagement rate<\/a>.<\/p>\n Take our advice on using TikTok features to engage your audience more:<\/p>\n 1. Participate in Q&A<\/a> to connect with your audience. <\/strong><\/p>\n When you do so, you\u2019ll have a Q&A link on your bio. Your audience will be able to browse all questions and answers and even submit new ones.<\/p>\n 2. Reply to comments with videos<\/a>. <\/strong><\/p>\n Comment sections allow you to interact with people in real-time, helping you build a relationship with them. Make it even better by replying with a video content.<\/p>\n 3. Collab with fellow businesses. <\/strong><\/p>\n When two or more people create videos for each other’s channels, the viewers feel like they’re part of this awesome little community. It creates an instant connection between them which connects their followers too.<\/p>\n 4. Go live. <\/strong><\/p>\n Connect directly with your followers in real-time and go live on TikTok. It\u2019s a great way to boost video engagement.<\/p>\n These are only a few tips, but do this to keep your business at the top of your customers\u2019 minds. If you want to learn how actual businesses do it, keep reading.<\/p>\n Just like other social media platforms, popular strategies can also work on TikTok. Like\u2026<\/p>\n TikTok users can search for businesses by keywords, so be sure to include relevant keywords in your profile to make it easier for them to find you.<\/p>\n Think like them, \u201cWhat is your audience looking for?\u201d<\/em><\/strong>.<\/p>\n Here\u2019s a good example from @aisharendy<\/a>. Adding \u201chandmade sari store\u201d clearly shows what you\u2019re selling. Adding the location and a way to contact you right in your profile can also help.<\/p>\n How do you get new people to see your videos? Pay attention to the way your market is using the hashtags too. You wouldn\u2019t use \u201c#smallbusiness\u201d because you\u2019d only attract fellow business owners.<\/p>\n For example, you\u2019d wanna use location and generic hashtags that your target market might use. Like how Kristenmcatee<\/a> used #disneyfood or #californiaadventures.<\/p>\n Unless you\u2019re a brand with a big enough following, you\u2019ll also win by creating your own branded hashtags. Like using your company name, for example.<\/p>\n You\u2019re leaving money on the table if you\u2019re not looking at your TikTok analytics<\/a>. Your analytics will reveal what your users care about, which type of content will get you more views, and when your audience is most active.<\/p>\n Having this information on hand will help you make more informed decisions that will translate to profits.<\/p>\n Need inspiration? Here are some success stories of brands from different industries that have thrived in the app:<\/p>\n Ryanair<\/a>, the budget airline has accumulated 90.7 million views<\/a> on TikTok.<\/p>\n A lot of their content<\/a> focuses on what’s trending, including clips from their planes, behind-the-scenes, and funny moments in the airline. A video of a moving plane overlaid with the song Walk by Saucy Santana was particularly popular and accumulated millions of views and likes.<\/p>\n Despite focusing on a saturated market in fashion and cosmetics, the brand ASOS<\/a> knows how to engage its social media followers.<\/p>\n They used UGC for inspiration and followed trending topics on the channel. They also film a lot of behind the scenes during photoshoots and this gives viewers something different to look forward to.<\/p>\n Their TikTok followers do not miss out \u2013 a good viewership strategy (1.3 M followers and 13.1 M likes<\/a>).<\/p>\n \u201cAy\u201d like in \u201cplay\u201d then \u201csauce\u201d lol\u2019. A catchy tagline does the trick, too.<\/p>\n Canada-based footwear brand Vessi<\/a> is making waves on TikTok. A few months after its launch, the Vessi brand has already attracted a devoted 162.3k following.<\/p>\n They’ve accomplished this by doing giveaways<\/a> to gain more followers. True, it sounds like an extra spend, but they believe it will ultimately result in revenue for them.<\/p>\n Lounge underwear<\/a> is a huge success thanks to the company’s constant focus on influencer marketing campaigns.<\/p>\n They do a lot of collaborations that make them appear more popular than ever. These efforts led people to talk about and share more info and content about the business. As of writing, the brand hit 6.1 million likes on its TikTok channel.<\/p>\n TikTok challenges have taken over social media and for good reason \u2014 they\u2019re super fun!<\/p>\n It could be a fun dance move, a song that you lip-sync to, or a simple question and answer.<\/p>\n Businesses can participate by creating hashtags and incentives for participants to do their best work. Here are some of the best TikTok challenges (so far):<\/p>\n Colgate\u2019s #MakeMomSmile<\/strong><\/p>\n They challenge TikTokers to make moms smile on Mother\u2019s Day.<\/p>\n Chipotle\u2019s #LidFlip<\/strong><\/p>\n People record themselves while attempting to flip the lid onto their Chipotle bowls \u2014 without using their hands. This was to promote their new Cinco de Mayo deal with free delivery.<\/p>\n Crocs\u2019 #ThousandDollarCrocs<\/strong><\/p>\n This prompted customers to showcase what their $1000 Crocs<\/a> look like. It resulted in a sold-out item, an 18% uptick in follower count, and a brand partnership with Post Malone, the person behind the music used in the challenge.<\/p>\n TikTok influencers help brands spread awareness on the platform. They\u2019ve done a huge part in bringing the app success.<\/p>\n Influencers usually have 1,000 (nano influencers) to tens of millions of followers on the platform. They\u2019ve built up their followers by creating engaging content that resonates with their audience.<\/p>\n And, they can use their influence to promote your brand to their followers. Here\u2019s how to work with them:<\/p>\n How much do TikTok influencers make?<\/strong><\/p>\n TikTok influencers can make a variety of amounts depending on their number of followers, the type of content they produce, and any sponsorships or partnerships they have. Some TikTok influencers make hundreds of dollars per post, while others make thousands or even millions of dollars per year.<\/p>\n Some of the biggest paid TikTok influencers include Charli D’Amelio, Addison Rae, and Chase Hudson.<\/p>\n Using TikTok to increase brand awareness can be achieved with different marketing tactics. Here are some of them.<\/p>\n Business owners are leveraging TikTok’s powerful features for their profit-making purposes, and it’s becoming more popular every day. In mere minutes, you can create short, engaging videos to get your message across and boost brand awareness for your business.<\/p>\n It’s becoming increasingly popular with those brands who want optimum visibility and online presence by getting people involved, making prospects interested, or by simply letting the audience have a good laugh.<\/p>\n Launch a fun challenge that can go viral.<\/p>\n It’s the perfect way to get your brand in front of new customers and get your product noticed by your collaborator\u2019s followers too. Mentioning other brands, products or creators can boost awareness for both parties.<\/p>\n Paid ads on TikTok<\/a> can help you drive traffic to your website or online store. It works similarly to other social media platforms where you can create an ad campaign and target specific demographics like age, location, and interests.<\/p>\n Tiktok is one of the top apps that drive consumer spending. In 2021, users spent $2.3 billion<\/a> on the app.<\/p>\n Here\u2019s how you can use TikTok to sell products.<\/p>\n It takes time to build a brand on TikTok, but try these approaches to speed up the process.<\/p>\n So, everyone knows that creating engaging videos on TikTok is definitely necessary. But the question is, how do we go about it?<\/p>\n Start with these:<\/p>\n Keep up with the world\u2019s fastest-growing social community by growing your followers real quick by:<\/p>\n Brand awareness is a hard thing to measure, so here are TikTok metrics that you should track to determine your success on the platform:<\/p>\n On TikTok, you can choose from 4 advertising options<\/a>:<\/p>\n These are the videos displayed on the \u201cFor You\u201d page and they blend well with the videos inside your TikTok feed.<\/p>\n Top-view is a dominating ad type that fills up the whole screen when you open the app. It also auto plays with the sound on, grabbing attention. You can also link to external websites and landing pages from this ad.<\/p>\n A branded hashtag challenge can explode your follower count and generate tons of UGCs for your brand. This kind of ad shows up at the top of the discovery page. When Mercedes Benz did this<\/a>, they got 180M+ video views from 185K+ videos created by over 73K participants.<\/p>\n Brands can create their own filters inside the app for the users to use. This is a form of TikTok ads that are fun to make. The ads last up to 10 days, but it\u2019s a great way to gain engagement.<\/p>\n If you want to succeed on TikTok, you must set goals and specific objectives. This will help you stay focused on them so you don’t wander off.<\/p>\n When you use TikTok for Business, you\u2019ll most likely have these goals:<\/p>\n Whether it\u2019s to spread brand awareness or to generate revenue, you should be clear on them so you can create a strategy that will get you exactly what your business wants.<\/p>\n It will take time for your videos to really click with the viewers’ taste. Plus, there’s a lot of competition online, so you have to be patient and smart.<\/p>\n Here are tactics that will increase your chances of going viral overnight.<\/p>\n TikTok Advertising lets you target specific audiences using demographics. Here\u2019s how you can make the most out of it:<\/p>\n According to Hootsuite\u2019s compiled demographics<\/a>, TikTok brand advertisements are likely to perform best when you target:<\/p>\n TikTok\u2019s Video Scheduler<\/a> feature will make your life easier.<\/p>\n The Video Scheduler works as follows: TikTok’s upload page has been updated to allow postings up to 10 days in advance. Tik Tok’s desktop and app versions will display your content on the scheduled day.<\/p>\n All you need is a Business or Creator account to take advantage of this efficient feature. And just do these:<\/p>\n Viola. Your video will be published at your desired time.<\/p>\n Utilizing TikTok Live<\/a> is one way to connect more with your followers. Your businesses and users will have interactive experiences in real-time and that often form bonds.<\/p>\n TikTok Live allows businesses to show off their products, answer customer questions, and promote exclusive deals and promotions real quick.What is TikTok?<\/h2>\n
![\"\"](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/TikTok-logo.jpg\" "\\"\\""){kind=logo}
<\/p>\n![\"tiktok](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/tiktok-1.5-billion-active-users-by-2020-prediction.jpg\" "\\"\\"")
\n
How TikTok Works<\/h2>\n
![\"tiktok](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/tiktok-business-model.jpg\" "\\"\\"")
TikTok algorithm: how does it work?<\/h3>\n
TikTok demographics<\/h3>\n
Nationality<\/h4>\n
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![\"largest](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/largest-TikTok-audience-as-of-April-2022.jpg\" "\\"\\"")
Age<\/h4>\n
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Gender<\/h4>\n
Benefits of Using TikTok for Business<\/h2>\n
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TikTok Business Account: What Is It?<\/h2>\n
What is TikTok for business?<\/h3>\n
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Top brands on TikTok<\/h3>\n
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How to Create a TikTok for Business Account<\/h2>\n
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\nLog in with your email, phone number, or social media platform of choice.<\/li>\n
\nHead to the lower right corner (Me button) where you can build a profile (Edit profile button) and add a profile picture, too.<\/li>\nWhat is TikTok Shopping?<\/h2>\n
![\"kylie](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/kylie-cosmetics-tiktok-account.jpg\" "\\"\\"")
<\/p>\nHow to Use TikTok for Business<\/h2>\n
Optimize your TikTok bio<\/h3>\n
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![\"TikTok](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/TikTok-Bio.png\" "\\"\\"")
<\/p>\nHow to use TikTok to increase engagement with your audience<\/h3>\n
![\"tiktok](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/tiktok-influencer-engagement-benchmarks.jpg\" "\\"\\"")
![\"QA](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/QA-links-in-tiktok-bio.jpg\" "\\"\\"")
<\/p>\n![\"\"](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/reply-to-comments-on-tiktok.jpg\" "\\"\\"")
<\/p>\nPopular social media strategies for TikTok<\/h3>\n
Include high-intent keywords in your profile<\/h4>\n
![\"aisharendy](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/aisharendy-tiktok-account.jpg\" "\\"\\"")
<\/p>\nUse hashtags<\/h4>\n
![\"Kristenmcatee\"](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Kristenmcatee-tiktok-account.jpg\" "\\"\\"")
<\/p>\nUse the analytics<\/h4>\n
![\"TikTok](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/TikTok-analytics.jpg\" "\\"\\"")
<\/p>\n4 Popular Business Account Examples and What to Learn From Them<\/h2>\n
1. Ryanair: Grow by way of viral videos<\/h3>\n
![\"Ryanair\"](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Ryanair-tiktok-account.jpg\" "\\"\\"")
<\/p>\n2. Asos: Scale by way of user-generated content (UGC)<\/h3>\n
![\"ASOS](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/ASOS-tiktok-account.jpg\" "\\"\\"")
<\/p>\n3. Vessi: Growth by way of freebies<\/h3>\n
![\"Vessi](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Vessi-tiktok-account.jpg\" "\\"\\"")
<\/p>\n![\"Vessi](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Vessi-doing-giveaways-on-tiktok.jpg\" "\\"\\"")
<\/p>\n4. Lounge underwear: Grow by way of influencer-marketing<\/h3>\n
![\"Lounge](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Lounge-underwear.jpg\" "\\"\\"")
<\/p>\nTikTok challenges<\/h3>\n
![\"Colgate\u2019s](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Colgates-MakeMomSmile.jpg\" "\\"\\"")
<\/p>\n![\"chipotle\u2019s](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/chipotles-LidFlip-challenge.jpg\" "\\"\\"")
<\/p>\nTikTok influencers<\/h3>\n
![\"TikTok](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/TikTok-influencers-in-the-world.jpg\" "\\"\\"")
<\/p>\n\n
\nTheir content should be relevant to your brand and their audience should be interested in what you have to offer.<\/li>\n
\nIf you write a good influencer brief<\/a>, they’ll be more likely to promote your brand in an authentic way that will resonate with their followers and your brand.<\/li>\n
\nAn influencer with a smaller following (called nano or micro-influencer) may still be a good fit for your brand if their content is high quality and their audience is engaged.<\/li>\n<\/ul>\nHow to Use TikTok to Increase Brand Awareness<\/h2>\n
1. Use TikTok for business<\/h3>\n
2. Create your own hashtag challenges<\/h3>\n
3. Collaborate with influencers<\/h3>\n
4. Experiment with TikTok ads<\/h3>\n
![\"TikTok](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/TikTok-ads-dashboard.jpg\" "\\"\\"")
<\/p>\nHow to Use TikTok to Sell Products<\/h2>\n
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6 Tips for Building a Brand on TikTok<\/h2>\n
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How to Create Engaging Content for TikTok<\/h2>\n
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Tips for Growing Your TikTok Following<\/h2>\n
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How to Measure Your TikTok Success<\/h2>\n
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Explore TikTok\u2019s Advertising Options<\/h2>\n
1. In-feed ads<\/h3>\n
2. Top view ads<\/h3>\n
![\"TikTok](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/TikTok-Top-view-ads.jpg\" "\\"\\"")
3. Hashtag challenges<\/h3>\n
![\"tiktok](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/tiktok-hashtag-challenges.jpg\" "\\"\\"")
4. Branded effects<\/h3>\n
![\"branded](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/branded-effects-on-tiktok.jpg\" "\\"\\"")
Setting Your Goals on TikTok for Business<\/h2>\n
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TikTok Marketing Strategies<\/h2>\n
TikTok advertising – how to leverage it?<\/h3>\n
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TikTok scheduling – what you should know<\/h3>\n
![\"TikTok\u2019s](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/TikToks-video-scheduler.jpg\" "\\"\\"")
<\/p>\n\n
TikTok live – how to leverage it?<\/h3>\n
![\"tiktok](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/tiktok-live-feature.jpg\" "\\"\\"")
<\/p>\n
\nPlus, you can earn money<\/a> when followers give you gifts and diamonds.<\/p>\n