![\"Google_Analytics_Plugin_Dukaan\"](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Google_Analytics_Plugin_Dukaan-e1624595425234.png\" "\\"\\"")
<\/p>\nYou\u2019ve got your online store up and running – Congrats! Now, let’s go get that first sale.<\/p>\n
I\u2019m sure you\u2019ve seen eCommerce experts talking about \u201cstrategies\u201d to get more sales. Of course, they work, but I wish they were easy to understand.<\/p>\n
Cohort analysis and data pivot charts? No, thanks!<\/p>\n
Let\u2019s keep it simple. You have an online store and you need sales.<\/p>\n
What should you do?<\/p>\n
A common mistake many new store owners make is to not measure their store\u2019s performance.<\/p>\n
Six months after starting the store, if you ask store owners how many orders you get in a day, many wouldn\u2019t even know.<\/p>\n
But we\u2019re smart. We\u2019re not going to repeat this mistake.<\/p>\n
The first thing you should do for your online store is to install Google Analytics.<\/p>\n
<\/p>\n
Google Analytics? What is that, and why do you need it?<\/p>\n
Google Analytics is a free tool from Google that will tell you everything about the performance of your store. How many people visited your store, how many purchases were made, which is the most popular product, etc.<\/p>\n
Once installed, it will automatically track all the activities of your store.<\/p>\n
![\"Google](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Google-Analytics.png\" "\\"\\"")
<\/p>\n
Next time you want to know if people are sharing your store page on Facebook or Instagram, just look at Google Analytics<\/a>.<\/p>\n You can install Google Analytics on your Dukaan store here<\/a>.<\/p>\n So now you have your store ready. The Google Analytics plugin is installed and set. Great!<\/p>\n For sales to happen, you need to make your store popular.<\/p>\n New people need to visit your store. More people need to see your products.<\/p>\n You bring ten people to your store, two among them might buy your product.<\/p>\n It’s a simple funda.<\/p>\n As a store owner, your task is to ensure that there are always new people visiting your store.<\/p>\n Sales and orders will happen on their own.<\/p>\n There are two ways by which you can get visitors to your store. One is free and the other paid.<\/em><\/p>\n I know what you\u2019re thinking now. Let\u2019s stick to the free methods.<\/p>\n Because, let’s admit it, we all love free stuff!<\/p>\n Here are some ways to get more people visiting your store to shop:<\/p>\n Luckily, adding discount coupons<\/a> and sales offers is super easy on Dukaan<\/a>. There is no reason why you shouldn\u2019t use it.<\/p>\n Throw a very<\/em> generous discount for first-time buyers. This will entice them to try out your products.<\/p>\n Perhaps even display a site banner using the Privy<\/a> popup plugin or show a countdown timer on your store.<\/p>\n These are great ways to convert visitors to customers.<\/p>\n Make the offer too good to resist. Add in more to sweeten the deal.<\/p>\n Perhaps free shipping, or up to 50% off on the price.<\/p>\n The more unique your offer is, the higher the chances of getting your first customer.<\/p>\n Get creative and see what you can do.<\/p>\n A friend in need is a friend indeed.<\/p>\n This phrase couldn\u2019t hold more true than in a situation like this.<\/p>\n Most Dukaan customers have noticed that their first sale often came from their friends and family.<\/p>\n Maybe they are being nice to you or they want to genuinely support you.<\/p>\n Either way, your friends and family are your best bet when looking for that first order.<\/p>\n Start sharing your store\u2019s link with friends and family over family WhatsApp groups, associations etc. (There are way too many of them anyways) and make the most out of these channels.<\/p>\n It is possible that you might get some harsh comments from your friends the first time.<\/p>\n Of course, friends are not supposed to sugarcoat you with feedback.<\/p>\n Take it as feedback and turn it to your advantage. If not make a sale, you could learn from their feedback. Make the changes, adapt, and execute. Keep going.<\/p>\n I can guarantee that you\u2019re part of groups on Facebook that you never even bothered to check.<\/p>\n Well, now is the time.<\/p>\n School groups, entrepreneur\u2019s groups, local groups…find them here<\/a>.<\/p>\n See what\u2019s going on. Which ones are active? Which one can you participate in?<\/p>\n Now, be thoughtful. Start slowly. Don\u2019t go ahead and share your store link blindly.<\/p>\n Nobody appreciates that.<\/p>\n First, message the admins and ask their permission to share your store link. Make sure it\u2019s according to their terms and conditions.<\/p>\n If you\u2019re joining a relevant group (to your brand), there shouldn\u2019t be a problem.<\/p>\n For example, if your store is selling car accessories, join car enthusiasts groups on Facebook.<\/p>\n Check out if there are one\u2019s where members are asking for product recommendations.<\/p>\n Maybe someone\u2019s asking for recommendations on where to buy car accessories online.<\/p>\n Use it. Share about your store and about your webstore.<\/p>\n If you don\u2019t find similar threads where you can share your store, ask for reviews on the products. Or just general feedback. Get a conversation going.<\/p>\n Better yet, throw a unique coupon code for members of that community.<\/p>\n Create a discount coupon<\/a> like this with perhaps the community name. And ask the admins to share it in the community.<\/p>\n Cheers! You made it into that online community!<\/p>\n Here are some online communities where you can learn and grow with fellow entrepreneurs:<\/p>\n Why do Amazon, Flipkart, and other sellers have social media accounts?<\/p>\n They are making money from sales anyways, isn\u2019t it? Why bother being on social media?<\/p>\n The only reason – to engage with their audience and grow their brand presence.<\/p>\n If the big guys are doing it, why not you?<\/p>\n So invest in social media. Go ahead and create your brand on all relevant social media platforms.<\/p>\n Statistics show that 3% of your social media audience is likely to get converted to your customers.<\/strong><\/p>\n Tip:<\/strong> Not all social media platforms are for you. Find out where your audience hangs out, and that\u2019s where you need to be.<\/p>\n What to do on social media?<\/strong><\/p>\n Dukaan has plenty of marketing design tools<\/a> available that will help you to create social media promotions. Use them.<\/p>\n Not CEO, SEO.<\/p>\n Relax. Not to worry.. It\u2019s a super simple process.<\/p>\n SEO or search engine optimization is the process of making changes to your store, or optimizing it, so that your store and products show up on Google, when people are searching for relevant products online.<\/p>\n This means that your store has to be \u2018optimized\u2019 in such a way that Google and other search engines show your store\u2019s products when people search for it.<\/p>\n Dukaan makes this so much easier with the All in One SEO plugin<\/a> integration.<\/p>\n In it, you can change the page titles, meta description, etc, and optimize them for Google.<\/p>\n You can also create pages easily with Dukaan<\/a> and optimize them for SEO.<\/p>\n For example, if your store is selling N95 masks, let\u2019s say in Bangalore, create a page with the page title and URL.<\/p>\n Ex:<\/strong> yourstore.com\/n95-masks-bangalore<\/p>\n Your page title would be ‘N95 Masks for Sale in Bangalore – Your Store Name’<\/p>\n On the page write about how amazing your products are, and why anyone should buy them.<\/p>\n Make it valuable. Make it interesting.<\/p>\n Add images, share links to your products.<\/p>\n If you\u2019ve done the SEO settings right, when someone searches for \u2018N95 masks for sale in Bangalore\u2019, your store should show up on the first page of Google.<\/p>\n Please note that SEO is a long term process, so you will need to wait a few days (sometimes) for the results to show.<\/p>\n Recommended for: SEO is important for every business that is selling online. Start with keyword research and add titles and meta descriptions that closely relate to your products.<\/p>\n Suggested Reading: <\/strong>How to create SEO page titles and Meta Description<\/a><\/p>\n Now let\u2019s switch gears and move to paid advertising.<\/p>\n Once your business is up and running, this could be a space you invest some time and money to get more sales and customers.<\/p>\n Paid advertising is the practice of displaying messages to a specific targeted set of people on social media, search engines, and online publishing sites to sell a product online.<\/p>\n Simply put, you pay for ads. Ads bring visitors to your store. Visitors buy your products.<\/p>\n You might be thinking, why should you pay for this. Well, let\u2019s do the math.<\/p>\n So, what are the ways to do paid advertising?<\/p>\n Facebook ads let you show your store\u2019s ads to people on the basis of age, gender, location, and interest.<\/p>\n It\u2019s super easy to target and very effective.<\/p>\n Create an exclusive offer, or better yet run a contest for\u00a0 your potential customers on Facebook.<\/p>\n You will essentially be pulling in the right target audience, to your store.<\/p>\n Example:<\/p>\n 50% OFF for the first 50 Comments on This Post. <\/span>\n To start off with Facebook Ads, go to Facebook Business<\/a> and get started.<\/p>\n Tips to do well with Facebook Ads<\/strong><\/p>\n If your customers are likely millennials, Gen Z, and folks who spent a lot of time on Instagram (which is all of us by the way) then you got to connect with them on Instagram.<\/p>\n A lot of store owners ask back saying, \u201cHey why should I spend money on Instagram, when I can get views and comments on my page already?\u201d\u00a0<\/em><\/p>\n The thing is, your updates from the page can only get you so much coverage.<\/p>\n You need to reach out to people who don\u2019t know about your store. Plus, not everybody uses the same social media platform. Diversify. Connect with them on Instagram (as well) and convince them to buy.<\/p>\n Just like Facebook, ads on Instagram works wonders.<\/p>\n Studies show that Instagram\u2019s engagement rate is 13.5x higher<\/a> than Facebook posts and 27x higher than a Tweet.<\/p>\n You could try different formats like carousel ads, stories, and videos to bring guests to your store and convert them into customers.<\/p>\n Whenever you want to buy something online, what do you do?<\/p>\n Google search it!?<\/p>\n Statistics say that 38% of purchase decisions are made online, with a Google search.<\/p>\n This makes Google ads a perfect place to advertise your store.<\/p>\n Google Ads, allows your site to be shown at the top of the search results page when customers search for something on Google.<\/p>\n Recommended for: Trending products, local businesses, and products\/services with high search volume.<\/p>\n Suggested Reading:<\/p>\n Asking for help is hard, but it does wonders\u2019 when asked correctly..<\/p>\n It\u2019s true in this case as well.<\/p>\n Sometimes, you need help getting the word out. And you need to ask for help.<\/p>\n Yes, using your personal network, online communities and paid advertising is great and works..<\/p>\n But sometimes you need a little more help from the popular folks out there.<\/p>\n Enter \u201c\u2018Influencer Marketing\u2019.<\/p>\n Identify people on social media like Facebook, YouTube and Instagram who are related to your product\/industry.<\/p>\n For example, if you\u2019re selling garments in your store, influencers you\u2019d be looking to connect are folks on Instagram who are celebrities in their own right.<\/p>\n Maybe a fashion YouTuber with thousands of followers, or an Instagram model who shares tips on online shopping.<\/p>\n Contact them and ask them if they can promote your store. Perhaps you can give exclusive discount offers for their fans and followers.<\/p>\n Another easy way to promote your business and attract local customers is to organize local events.<\/p>\n Organize local events either yourself or join one that\u2019s already happening.<\/p>\nHow to get your first sale?<\/h2>\n
1. Throw a generous offer for first-time buyers<\/h3>\n
![\"How](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Article2-01-1024x538.jpg\" "\\"\\"")
<\/p>\nHere are some examples of great offers. <\/strong><\/p>\n\n
2. Use your friends circle<\/h3>\n
![\"First](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Article2.2-02.jpg\" "\\"\\"")
<\/p>\n![\"First-Sale-Dukaan-VIP\"](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/First-Sale-Dukaan-VIP.png\" "\\"\\"")
<\/p>\n![\"How-did-first-sale-happen\"](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/How-did-first-sale-happen-1024x262.png\" "\\"\\"")
<\/p>\n3. Get Sales from online communities<\/h3>\n
![\"How](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Article2-03-1024x538.jpg\" "\\"\\"")
<\/p>\n![\"Facebook_Groups\"](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Facebook_Groups.png\" "\\"\\"")
<\/p>\n\n
![\"Dukaan](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Article2-04-1024x538.jpg\" "\\"\\"")
<\/p>\nRecommended for:<\/strong> stores that sell to specific interest groups (for example, health and beauty). However, anyone can take advantage of seller-focused support groups online to get great feedback from those who are themselves running the business and growing it.<\/div><\/div>\n4. Get Your First Sale From Social Media<\/h3>\n
![\"How](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Article2-05-1024x538.jpg\" "\\"\\"")
<\/p>\n\n
Recommended for:<\/strong> Every store. Start investing in social media marketing today and develop a brand that people genuinely care about.<\/div><\/div>\n5. Search Engine Optimization (SEO)<\/h3>\n
![\"How](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Article2-06-1024x538.jpg\" "\\"\\"")
<\/p>\nHow to optimize your store for SEO<\/strong><\/p>\n\n
![\"How](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Create-pages-Dukaan.png\" "\\"\\"")
<\/p>\n![\"SEO-Content-Dukaan\"](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/SEO-Content-Dukaan.png\" "\\"\\"")
<\/p>\nExperiment with Paid Ads<\/h3>\n
You pay Rs.1000 to get 5,000 visitors. According to industry standards, 2% of visitors become customers. 2% of 5,000 is 100. 100 visitors buy a product of Rs.1000 each. Your total revenue = 1000 x 100 = 10,0000. You pay Rs.1,000. You get Rs.90,000 in profit!\u00a0 End of story.<\/div><\/div>\n6. Reach Your Potential Customers on Facebook<\/h3>\n
![\"Facebook](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/saved-audience-example-1.png\" "\\"\\"")
<\/p>\nRecommended for:<\/strong> Stores that have a specific target audience. A store that sells women\u2019s ethnic wear can easily find its customers by targeting Facebook users who have an interest in ethnic wear and online shopping.<\/div><\/div>\n\n
7. Try out Ads on Instagram<\/h3>\n
![\"First](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Article2-08-1024x538.jpg\" "\\"\\"")
<\/p>\nRecommended for:<\/strong> Fashion, food, health & beauty, fitness etc. If you have high-quality and appealing product photos and your target audience is youngsters, give Instagram a try.<\/div><\/div>\n8. Get your first sale from Google Ads<\/h3>\n
![\"How](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Article2-09-1024x538.jpg\" "\\"\\"")
<\/p>\n\n
9. Get Help from \u201cInfluencers\u201d<\/h3>\n
![\"How](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Article2-10-1024x538.jpg\" "\\"\\"")
<\/p>\nInfluencer marketing is a marketing strategy where you seek help from popular people on social media to promote your store.<\/div><\/div>\nRecommended for:<\/strong> Fashion, lifestyle, fitness, and tech brands that have physical products.<\/div><\/div>\n10. Get Sales from Local Events<\/h3>\n
![\"How](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/Article2-11-1024x538.jpg\" "\\"\\"")
<\/p>\n
![\"Sales](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/QR-Code-Local-Events-e1624595063180.png\" "\\"\\"")
<\/p>\n