{"id":1387,"date":"2021-07-03T00:10:55","date_gmt":"2021-07-03T00:10:55","guid":{"rendered":"https:\/\/mydukaan.io\/blog\/?p=1387"},"modified":"2022-07-23T06:00:04","modified_gmt":"2022-07-23T06:00:04","slug":"how-to-start-online-saree-business","status":"publish","type":"post","link":"https:\/\/mydukaan.io\/blog\/how-to-start-online-saree-business\/","title":{"rendered":"How to Start Online Saree Business – Sell Sarees Online"},"content":{"rendered":"

So, you want to sell sarees online but not sure how. You’ve come to the right place. Here’s a guide that’ll help you to start an online saree business easily.<\/p>\n

Retail value of women’s wear market in India is estimated be around INR 122,600 Crore (US$ 19.2 billion) in 2017, of which saree alone contributed nearly 33% amounting to nearly INR 38,000 Crore, this segment is expected to grow at a CAGR of 5%-6% between 2018 to 2023. (Source<\/a>)<\/p><\/blockquote>\n

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Market value of women’s apparel across India (Source – Statista)<\/figcaption><\/figure>\n

Sarees – a word that is synonymous with elegance and grace! In the last few years, sarees have bounced back to being fashionable and wowing the audience.<\/p>\n

Today there are sellers of every kind of saree \u2013 machine-woven, hand-woven, naturally-dyed, vegetable-dyed, sustainably sourced and so forth.<\/p>\n

This is an indication of the rising demand for sarees. And this apparent increase in demand makes this business profitable one in the current scenario.<\/p>\n

A saree represents Indian culture and manages to bring out a woman\u2019s beauty in the classiest way. The versatility of this Indian wear needs no special mention, Indians are pretty much synonymous with wearing sarees. It\u2019s no wonder, the sarees are gaining popularity overseas too.<\/p>\n

With the sudden surge in the demand for sarees, a lot of people consider starting a saree business \u2013 especially women. If you are one of those who has a love for sarees and might have remotely thought of owning a saree business at least at some point in life \u2013 this is an exciting time to kickstart that dream over Dukaan<\/a>!<\/p>\n

Before starting online saree business…<\/h2>\n

Yes, you have a great business idea that has the potential to succeed, but you need to do some homework before you start.<\/p>\n

Here are some of the things to do and consider before selling sarees online.<\/p>\n

1. Market research<\/h3>\n

Many businesses fail because owners fail to research the market well, or skip this step completely. Don\u2019t let this happen to your saree business. Research well on sarees, existing players, stats, demographics, and everything you can get your hands on about sarees. There are enough references and resources available online, free of cost.<\/p>\n

Study the existing players, competitors and what successful businesses have been doing differently. This step is like the foundation stone of a house – the stronger it is the higher will be the chances of success.<\/p>\n

There is plenty of statistics and data available online like these…<\/p>\n

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  1. Statista<\/a> – Women Apparel Market Size in India<\/li>\n
  2. India Retailing<\/a> – India’s love affair with Sarees.<\/li>\n
  3. YoutStory<\/a> – Why the 15 Billion Dollar Saree industry has no single player.<\/li>\n<\/ol>\n

    2. Know the nitty-gritty of the business<\/h3>\n

    Just because sarees are in demand, does not mean your saree business will reap profits instantly. You need to build your network of weavers, fabric wholesalers, artisans etc.<\/p>\n

    You will have to start asking the right questions to the right people – meet the regulatory body members to understand how the business industry is regulated – interact with peers to learn from their mistakes.<\/p>\n

    Attend\/join relevant workshops\/ groups to keep the learning and incorporation of your learning going.<\/p>\n

    3. Understand the product well<\/h3>\n

    India is a diverse country and each state, and each region has its way of weaving sarees. The designs, colours, the techniques, the craftsmanship \u2013 everything changes with the region.<\/p>\n

    You can choose to specialize in selling selected types of sarees that you are aware and knowledgeable about in terms of its cultural origin, material, history, etc. As you progress, you learn more and can widen the categories of sarees you host in your online store.<\/p>\n

    4. Know your customers<\/h3>\n

    The saree market is huge. With so many options and varieties already available in the market, selling to everyone will be a challenge. It means you need to work with a wide variety of saree weavers and across the country. It may pose logistical challenges in the beginning.<\/p>\n

    Going niche or profiling your customers will help you start small and grow into a bigger business with time. A detailed customer profile will help you understand your target audience better.<\/p>\n

    Make profiles and categorise them according to age, taste, buying capacity, etc. This way you will get an analytical view of your potential buyers.<\/p>\n

    5. Where to source sarees from<\/h3>\n

    Your business won\u2019t succeed until you know the right saree manufacturers to purchase sarees. Along with the quality of the product, you also have to consider their price and their ability to supply products according to the demand.<\/p>\n

    Choosing manufacturers who can maintain a constant supply of sarees is crucial. Your customers will look for new varieties and a manufacturer who can keep up with that demand, would be an ideal match for your saree business success.<\/p>\n

    6. How to sell sarees online<\/h3>\n

    Doing business online is different from doing business offline. Let’s consider some of the differences that actually work to your advantage of running an online saree business.<\/p>\n

    Services like – online payments, generating receipts, emailing them, refunding customers, taking complaints, marketing, and following up – it\u2019s all in one place, over your chosen Dukaan platform.<\/p>\n

    While it is a completely different world, your Dukaan store provides you with all the technology stuff you need to to start your own saree business from home.<\/p>\n

    With Dukaan, you can start your online store easily in 4 simple steps.<\/p>\n

    Step 1<\/strong> – Sign up for Dukaan – Web Version<\/a> | Android App<\/a> | iOS App<\/a><\/p>\n

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    Just give your mobile number, verify OTP and you’re in.<\/p>\n

    Step 2<\/strong> – Choose your store name and category.<\/p>\n

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    Step 3<\/strong> – Upload your products.<\/p>\n

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    Step 4<\/strong> – Promote your Dukaan store.<\/p>\n

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    Simple! Isn’t it?<\/p>\n

    Dukaan is here to help you get started and support you in your journey of setting up a successful online business selling sarees.<\/p>\n

    Here are some amazing saree stores running on Dukaan.<\/p>\n