{"id":1943,"date":"2021-07-21T12:00:22","date_gmt":"2021-07-21T12:00:22","guid":{"rendered":"https:\/\/mydukaan.io\/blog\/?p=1943"},"modified":"2022-05-03T08:56:39","modified_gmt":"2022-05-03T08:56:39","slug":"google-ads","status":"publish","type":"post","link":"https:\/\/mydukaan.io\/blog\/google-ads\/","title":{"rendered":"How To Make Your First Sale With Google Ads"},"content":{"rendered":"

Looking to make that first sale on your online store but not sure how? Google Ads could be your answer. Here\u2019s how.<\/p>\n

Using Google Ads could be one of the best decisions you\u2019ll take for your online business. Here\u2019s why.<\/p>\n

People use Google to search 3.5 billion<\/a> times a day. Each search offers a chance for you to get your business in front of more people.<\/p>\n

This means more people visiting your store has a high chance of more sales if you show your ads to the right people.<\/p>\n

Google Ads allows you to advertise and promote your products and services when users search for similar products like yours.<\/p>\n

Let\u2019s take a look at what Google Ads are, how they work, and how you can make your first sale with Google Ads.<\/p>\n

What is Google Ads?<\/h2>\n

Google Ads is a paid online advertising platform offered by Google.<\/p>\n

When people search for information on Google, it shows the results related to what people are looking for. This also includes paid results which are also called Ads (seen first on top of page). These ads are placed by businesses who want to promote their products online to people based on the search. Every time a user clicks on one of the paid ads, Google charges the business.<\/p>\n

Businesses can use different ad formats when advertising on Google. There are search ads, display ads, and shopping ads.<\/p>\n

Search ads<\/strong> appear at the top of Google searches. Search ads are helpful because they appear when people are already searching for products like yours using keywords.<\/p>\n

For example, if people are searching for \u201cbuy black shoes\u201d on Google, buy black shoes<\/em> is a keyword.<\/p>\n

By using search ads, you make sure that the right people are seeing your ads.<\/p>\n

\"search<\/p>\n

Display ads<\/strong> as the name suggests are visual ads. They allow businesses to use designs or banners to show their products to people. It is a good medium to catch customer\u2019s attention.<\/p>\n

\"Display<\/p>\n

Shopping ads<\/strong> allow you to promote products on the top of search results. These ads appear as images on the search results page with the price of the product mentioned.<\/p>\n

\"Shopping<\/p>\n

Now that you have the basics of the types of ads available on Google, the next part is to start with a step-by-step guide on how you can use Google ads to bring visitors to your store and get more sales.<\/p>\n

Step 1 – Create Google Ads Account<\/h3>\n

First, you need to create a Google ads account<\/a>. If you already have a Google account, you can use this to sign-up for Google ads. Once done, you can manage all of your advertisements from this account.<\/p>\n

\"Google<\/p>\n

Once you click on Get started, you\u2019ll see the below screen. To create a new account click on New Google Ads Account<\/strong>.<\/p>\n

\"New<\/p>\n

Click on Switch to Expert Mode<\/strong> at the bottom to set up the account as per your business requirements.<\/p>\n

\"Switch<\/p>\n

Click on Create an account without a campaign<\/strong> at the bottom left.<\/p>\n

\"Create<\/p>\n

The next step is to submit your business information. Click on Submit<\/strong> to continue. Once you click on Submit, your account will be created.<\/p>\n

\"\"<\/p>\n

Step 2 – Link Google Ads and Google Analytics Accounts<\/h3>\n

It\u2019s good to use the same Google account for your Analytics and Ads accounts. By connecting these two accounts, Google will share data between them easily that can help you see what ads getting more visitors and sales.<\/p>\n

To link your Google Analytics account to Google Ads, log in to your Google Analytics account. Click on the Admin<\/strong> at the bottom left.<\/p>\n

You\u2019ll see the below screen. Under the Property<\/strong> section, click on Google Ads Linking to connect with it.<\/p>\n

\"Google<\/p>\n

Now select the Google Ads account and confirm it. Once you do it, your Google Analytics and Google Ads account will be linked.<\/p>\n

\"how<\/p>\n

Step 3 – Set Up Google Ads Conversion Tracking<\/h3>\n

Conversion Tracking helps Google know what ads are bringing sales. This can later help you to make changes to ads that are not performing and learn from successful ads.<\/p>\n

To set up conversion tracking, you need to Create Goals<\/strong> in Google Analytics.<\/p>\n

Goals in simple terms are the things that you want your customers to do on your website. For example, if you want sales, your Goal would be a Purchase goal.<\/p>\n

Go to the Admin section, as shown in the previous steps. Under the View<\/strong> section, click on Goals<\/strong>.<\/p>\n

From there, you can create a new Goal that will be tracked in your Google Analytics account.<\/p>\n

\"create<\/p>\n

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