{"id":4149,"date":"2021-11-17T01:09:29","date_gmt":"2021-11-17T01:09:29","guid":{"rendered":"https:\/\/mydukaan.io\/blog\/?p=4149"},"modified":"2023-05-17T05:41:41","modified_gmt":"2023-05-17T05:41:41","slug":"seo-marketing","status":"publish","type":"post","link":"https:\/\/mydukaan.io\/blog\/seo-marketing\/","title":{"rendered":"SEO Marketing – How to Get Started & Make the Most of It in 2022!"},"content":{"rendered":"

Struggling with getting new people to find your online business? SEO Marketing or Search Engine Optimization might be the magic mushroom you’ve been waiting for. If you’re a new online store, here’s how you can get started with SEO Marketing in 2021!<\/p>\n

Here’s how SEO Marketing has boosted Dukaan blog in the last few months! Proof for ya.<\/p>\n

\"boosted<\/p>\n

If you have decided to start an online business (maybe because you read our no-BS guide, How to Make Money Online<\/a>), you might be thinking that getting a website is a good thing. That is why you searched for “SEO Marketing”, and landed here.<\/p>\n

Having a website makes you look more legitimate<\/a>, it lets you show off your brand and gets you leads 24\/7.<\/p>\n

Now, if you have a website, you\u2019ve most likely heard of the term SEO or \u201cSearch Engine Optimization.\u201d But if you\u2019re a non-techie, you might be avoiding it like the plague.<\/p>\n

Consider this, though: have you ever been intimidated by your love interest? Only to discover that once you got to know them, they\u2019re actually pretty cool and easy to talk to?<\/p>\n

After you\u2019ve gotten past your fears, SEO is pretty much the same thing.<\/p>\n

And to make it easier for you to harness its power, we made this simple guide. Read on and discover more about the wonderful world of Search Engine Optimization.<\/p>\n

You never know, it might become your new best friend in business.<\/p>\n

What is SEO Marketing?<\/h2>\n

Search Engine Land<\/a> defines SEO as \u201cthe process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.\u201d<\/em><\/p>\n

Basically, you want to make your website appear more on Google when people search for products or services you sell.<\/p>\n

Okay, that may have sounded slightly vague. Let\u2019s work with examples.<\/p>\n

Say you\u2019re selling baby clothes in India. You want your website to be the first thing that people see when they search for \u201cbaby clothes store India.\u201d<\/em><\/p>\n

\"search<\/p>\n

So if you\u2019re Hopscotch, congratulations! Your website is the first result Google gave.<\/p>\n

And because you\u2019re number one, it\u2019s more likely your website will get attention from both old and new customers.<\/p>\n

The #1 spot in Google usually captures 33% of search results<\/a>.<\/p>\n

\ud83d\udca1 The #1 spot on Google usually gets the most clicks\/traffic. 33% of search results to be precise! <\/div><\/div>\n

But wait. SEO isn’t ads.<\/p>\n

Ads are different. Because you pay for ads.<\/p>\n

SEO is free!<\/p>\n

If you want to check out how to get started with PPC ads, here’s a guide<\/a>.<\/p>\n

\"SEO<\/p>\n

Why is SEO (still) an important Marketing channel?<\/h2>\n

Now you might be reading this and still doubting the need for SEO. You have a website, and paying customers.<\/p>\n

That means you\u2019re being found already.<\/p>\n

Plus, doing SEO or hiring someone to do it for you means additional expenses. And you hear it takes a while before the results kick in.<\/p>\n

So why bother with it?<\/p>\n

One thing you should consider is that people make trillions of searches every year on Google alone<\/strong>.<\/p>\n

According to Hubspot<\/a>, the estimate is that Google processes around 2 trillion global searches per year. That\u2019s a lot of searches!<\/p>\n

And how do searches affect you?<\/p>\n

\"traffic<\/p>\n

Well, statistics from Wolfgang Digital in 2019<\/a> show that organic traffic to websites (meaning a person searching) coming from Google searches is 35%.<\/p>\n

Statistics further show that revenue from organic searches is 33%.<\/p>\n

\"\"<\/p>\n

In short, organic searches that lead to your website give you more search engine hits and ultimately, more sales<\/strong>. And as a business, you always want that.<\/p>\n

Can SEO Marketing really do this?<\/strong><\/p>\n

Yep.<\/p>\n

Here\u2019s a case study from Cardinal Digital Marketing<\/a> when they helped America\u2019s Best Contacts & Eyeglasses<\/a>. The agency saw that America\u2019s Best didn\u2019t have a strong online reputation, which hurt their reputation with search engines.<\/p>\n

So what the agency did was develop an SEO strategy that got the company to the first page of Google.<\/p>\n

As a result, they were able to get on the first page for 120 of their targeted keywords AND saw a 40.9% increase in website traffic and a 31.5% increase in views.<\/p>\n

And you can bet that America\u2019s Best got an increase in sales.<\/p>\n

So if you don\u2019t do SEO while your competitors do, guess what?<\/p>\n

You\u2019re going to have fewer eyes on your website. Fewer eyes on your product mean fewer sales.<\/p>\n

You might be asking. Should you always aim to be on the first page of search results?<\/p>\n

Well yes, if you want your business to be found.<\/p>\n

Only 25% of searchers<\/a> actually visit the second page of search results. Thus this saying:<\/p>\n

\"SEO<\/p>\n

Morbid, but true.<\/p>\n

One last thing to consider is that when you do SEO, you don\u2019t have to pay as much for running ads.<\/p>\n

Say you\u2019re selecting the keywords to bid on for your PPC campaign…<\/p>\n

\"seo<\/p>\n

Source<\/a><\/p>\n

You can implement Latent Semantic Indexing (LSI) to find the most related and useful iterations of your chosen keywords.<\/p>\n

Doing this could potentially lower your cost-per-click<\/a>.<\/p>\n

In the long run, you could save money by spending less on paid ads.<\/p>\n

SEO will do the heavy lifting..<\/p>\n

Here’s a great thread on how AirTable scaled its business organically.<\/p>\n

\n

If you\u2019re a SaaS marketer, you need to study Airtable.<\/p>\n

The SEO & growth strategies they used become a $5B startup and reach 1M users are so impressive.<\/p>\n

Here’s a few things you can learn from them \ud83e\uddf5<\/p>\n

\u2014 Ross Simmonds (@TheCoolestCool) October 5, 2021<\/a><\/p><\/blockquote>\n