If you\u2019re feeling FOMO about not being on YouTube, it\u2019s never too late to keep up.<\/p>\n
Before you go there and create a channel, read our YouTube guide.<\/p>\n
Should I be on YouTube?<\/h2>\n
It\u2019s a big yes! Actually, YouTube marketing works easier than you think.<\/p>\n
If you\u2019re already on the platform, congratulations.<\/p>\n
If not, then you\u2019re probably here right now because you\u2019ve been wanting to learn how to navigate your business in a world with 2 billion active users<\/a> (about \u00bc of the total world population).<\/p>\n Things are only overwhelming when we see them as a humongous block of intimidation. When we shred it into smaller pieces of actionable actions, it\u2019ll be easier to follow.<\/p>\n Let\u2019s start right here, right now.<\/p>\n While there may be gazillion things that you should do, going on YouTube boils down to these 3 things:<\/p>\n Let\u2019s go into each one.<\/p>\n The heavy lifting comes in the planning stage. You should do these things so you stay on brand, become consistent, and strategic.<\/p>\n Personas help you better understand your customers’ needs.<\/p>\n When you create buyer personas for your business, you target specific customer segments leading to more successful marketing efforts.<\/p>\n Defining your ideal customer persona gives you a better understanding of your audience so you can create more effective campaigns. It allows for higher conversion rates because personas are tailored based on buyer needs.<\/p>\n Just a reminder, creating different customer personas is entirely different from making up an imaginary human being in your mind.<\/p>\n Personas are based on research, not imagination.<\/p>\n Here are some simple ways to help you create your own client personas:<\/p>\n To speed up the process, you can also find free and paid small business buyer personas all over the internet. Here\u2019s one<\/a> that you might want to download.<\/p>\n If you’re not already using customer personas to create your marketing strategies, then you’re wasting time and money on ineffective marketing. Just saying. \u270c\ufe0f<\/p>\n Stop messing around with hours of backend work that no one will even see. Cut it short with TubeBuddy.<\/p>\n![\"YouTube](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/YouTube-active-users-stats.jpg\" "\\"\\"")
\nIt can be a bit intimidating, but kudos to you for not giving up.<\/p>\nHow to start YouTube Marketing (it\u2019s easier than you think)<\/h2>\n
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The Prep Work<\/h3>\n
1. Define your Ideal Customer Persona<\/h4>\n
![\"small](\"https:\/\/mydukaan.io\/blog\/wp-content\/uploads\/small-business-buyer-persona.jpg\" "\\"\\"")
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2. Use tools like TubeBuddy for research<\/h4>\n