{"id":9371,"date":"2022-05-20T07:23:59","date_gmt":"2022-05-20T07:23:59","guid":{"rendered":"https:\/\/mydukaan.io\/blog\/?p=9371"},"modified":"2022-11-21T12:49:22","modified_gmt":"2022-11-21T12:49:22","slug":"how-to-sell-art-online","status":"publish","type":"post","link":"https:\/\/mydukaan.io\/blog\/how-to-sell-art-online\/","title":{"rendered":"How to Sell Art Online and Make Money as an Artist in 2022"},"content":{"rendered":"

You might know how to make art, but if you don’t know how to sell art online, boy are you in trouble! This article paints a vivid picture of what it takes to sell your art online like hotcakes. (Yes, no exaggeration here)<\/p>\n

There was a time when being an artist was an underpaid and completely ungrateful job for many.<\/p>\n

Only a select few who were lucky enough to get their art and talent recognized could make it big in the industry, and their names are being spoken of to date.<\/p>\n

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However, we know as well as you do that Vincent Van Gogh, Pablo Picasso, and Michelangelo are not the only artists of their time. Think of all the missed opportunities, right?<\/p>\n

eCommerce has changed the way things work in the art space. Today, there are more opportunities than ever to share your artwork and creativity with the world.<\/p>\n

Studies show that there is a constant rise in the value of the online market for art globally ever since 2013. However, over the lockdown, online art sales nearly doubled from $4.8 billion in 2019 to $7.9 billion in 2020<\/a>.<\/p>\n

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This obviously means that people have been successfully selling their artwork online and you can too.<\/p>\n

But before we get ahead of things, let us look at some of the advantages of selling art online.<\/p>\n

Traditional Method of Selling Art vs Selling Art Online<\/h2>\n

Before eCommerce, if an artist wanted to sell their artwork, they would have to go through one of these three traditional methods:<\/p>\n

1. Artist\u2019s Agent<\/h3>\n

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An agent is a person who represents an artist and their work in the marketplace. It is their responsibility to market the artwork and get a sale out of it.<\/p>\n

Agents usually work on a commission-based model where they get a percentage of the sale on every artwork that they manage to sell.<\/p>\n

Due to this reason, agents usually represent over one artist. Even if you can trust your agent to portray your brand appropriately, you cannot be sure that they won’t promote another artist\u2019s piece over yours.<\/p>\n

2. Art Galleries<\/h3>\n

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This option comes with huge overhead costs, as it is almost impossible to acquire a prime spot in a gallery.<\/p>\n

In galleries, the gallery employee will represent your artwork and they work on a commission basis too. Though you can ensure fair practice, the personal touch to your artwork will still be missing.<\/p>\n

On top of this, you will also be competing with multiple other artists and their artwork displayed in the gallery.<\/p>\n

3. Art and craft shows<\/h3>\n

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This is a somewhat better option compared to the other two, as the artist can sell their artwork directly to the customers.<\/p>\n

The artist will have to pay an amount to secure their spot at the art show. However, there is no guarantee for the sale of their artwork as it depends on a lot of factors like the spot, type of people attending the show, location of the show, and much more.<\/p>\n

As you read through this, you can easily see some of the common disadvantages of these traditional methods of selling art:<\/p>\n

Disadvantages of Traditional Art Selling Methods<\/h3>\n
    \n
  1. There are a lot of costs involved in getting a sale.<\/li>\n
  2. There are too many variables that can affect the sales of your artwork.<\/li>\n
  3. It is impossible to get your customers to connect with your piece of art.<\/li>\n
  4. You cannot market your artwork to a target audience.<\/li>\n
  5. You have little to no control over the branding of your artwork.<\/li>\n<\/ol>\n

    All these disadvantages can be combatted pretty well by taking your artwork online.<\/p>\n

    Internet and online marketplaces give a more common ground for artists of all types to come together and display their work. This way, they can reach out to a larger audience, increasing the chances of selling their art and making money.<\/p>\n

    A study points out that the demand for art has increased tremendously over the years. Though there was a slight dip in the volume of transactions in 2020, the numbers increased by 17% in 2021<\/a>.<\/p>\n

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    When you are selling your artwork online, you can take advantage of this huge demand and supply it in an efficient manner.<\/p>\n

    Some of the other advantages to selling your art online are<\/h3>\n
      \n
    1. You can sell to a larger market<\/li>\n
    2. You can target people with high intent of buying<\/li>\n
    3. You can represent your art and the story behind it<\/li>\n
    4. You do not need to pay a commission to anyone<\/li>\n
    5. You can cater to various kinds of art needs<\/li>\n
    6. You can sell art in various forms<\/li>\n
    7. You can build a following for your work and yourself<\/li>\n<\/ol>\n

      Now that we have taken you through the advantages of selling art online, let us quickly move on to the \u2018how\u2019 part of the equation.<\/p>\n

      How to Sell Art Online in 7 Easy Steps<\/h2>\n

      When you are selling art online, be it your client\u2019s or your own work, you will find several buyers easily.<\/p>\n

      However, finding the right kind of customers and building your own brand for the long-term success of your business is the tough part.<\/p>\n

      By following these simple steps, you can start your business and sell art online successfully.<\/p>\n

      1. Choose the type of art to sell<\/h3>\n

      Well, you have decided that you want to sell art online. Good for you!<\/p>\n

      But wait…<\/p>\n

      Are you going to sell your own artwork or represent another artist\u2019s work? Are you planning to sell traditional art or digital art?<\/p>\n

      These questions will go on, but the gist of it is that you need to choose the type of art you want to sell before getting started.<\/p>\n

      Let us make it really simple for you to make this decision by talking about your options.<\/p>\n

      Option 1 – Selling your original artwork<\/h4>\n

      When you are setting up an art business, this is obviously the best, hassle-free option, considering that you are an artist.<\/p>\n

      It is always easier to represent your original artwork when compared to representing someone else\u2019s art. This is your competitive advantage when it comes to selling art online.<\/p>\n

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      The next step is to find your own unique style and use it to create truly unique and soulful artwork.<\/p>\n

      Here are some of the popular themes\/genres of art to get you started:<\/p>\n