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Corporate Internet Planning Guide: Aligning Internet Strategy With Business Goals

Corporate Internet Planning Guide: Aligning Internet Strategy With Business Goals

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Product details

  • Condition Note: no pen/pencil marks

 

About the Book:

Are you confused by the bewildering decision- making process involved in establishing an Internet presence or in creating an Intranet? If you've already made the Internet leap, are you seriously questioning its bottom-line value? Before you take another step, read Corporate Internet Planning Guide: Aligning Internet Strategy With Business Goals. This timely book breaks down the complicated process into simplified problem-solving steps that will help you confidently plan, develop, imple- ment, and manage a corporate-wide Internet or Intranet strategy.
You'll find all the tools you need here in a for- mat you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a cus- tomized plan for maximum impact-or if you're already online-to evaluate, enhance, and redefine your current Internet/Intranet strategy.
 
Use Corporate Internet Planning Guide to:
  • Identify your company's Internet/Intranet needs
  • Build your Internet/Intranet business case
  • Develop an Internet/Intranet strategy that will enhance all aspects of your enterprise
  • Strengthen your company's overall strategic direction
  • Implement your Internet/Intranet plan successfully
 
  • Author: Koray Gascoyne, Richard; Ozcubukcu 
  • Publisher: VNR, New York (1997)
  • Language: English
  • Format: Hardcover
  • ISBN: 9780442024161

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