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Formulation: Mascara is typically available in various formulations, including water-based, oil-based, or wax-based. Water-based mascaras are often more lightweight, while oil-based mascaras can provide a more volumizing effect.
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Brush/Wand: The mascara wand plays a crucial role in application. Wands can vary in shape and size, with some designed to add volume, others for length, and some for separating lashes. The bristle or brush type can also contribute to achieving a specific lash look.
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Color: Mascara comes in a range of colors, with black and brown being the most common. However, many brands offer additional colors, such as blue, green, or burgundy, for more creative or dramatic looks.
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Waterproof vs. Non-Waterproof: Mascara formulations can be either waterproof or non-waterproof. Waterproof mascaras are resistant to water, sweat, and humidity, providing longer-lasting wear. Non-waterproof mascaras are easier to remove.
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Lengthening, Volumizing, or Curling: Different mascaras cater to specific needs, such as lengthening, volumizing, or curling lashes. Some mascaras combine these features to provide an all-in-one solution.
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Buildable: A good mascara is often buildable, allowing you to apply multiple coats for a more dramatic look without clumping.
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Longevity: Long-lasting mascaras resist smudging and flaking, ensuring that your eyelashes stay defined throughout the day.
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Hypoallergenic and Ophthalmologist-Tested: Many mascaras are hypoallergenic and undergo ophthalmologist testing to ensure they are safe for sensitive eyes and contact lens wearers.
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Removability: Non-waterproof mascaras are generally easier to remove with regular makeup removers or cleansers. Waterproof mascaras may require a specialized makeup remover for effective removal.
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Packaging: Mascara is usually packaged in tubes with applicator wands. The packaging is designed for easy and controlled application while preventing the product from drying out.
MASCARA
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