Our Story

About Us

Welcome to Ethnicjewels – Where Tradition Meets Modern Elegance

At Ethnic Imitation Jewellery, we believe jewellery is more than just an accessory—it’s a celebration of identity, heritage, and personal style. Founded in 2025 by Dr. Singamala Geervani, Ethnicjewels was born from a deep admiration for traditional Indian craftsmanship and a desire to make the beauty of ethnic jewellery accessible to all.

Our Story

Growing up surrounded by the timeless artistry of Indian jewellery, Dr. Geervani developed a passion for how each piece tells a story—of culture, of celebration, of pride. As a doctor, she always understood the importance of confidence and self-expression, and Ethnicjewels became her way of sharing this joy with the world.

We started with a simple yet powerful idea: to bring the elegance of ethnic designs to everyone—without compromising on beauty, quality, or affordability.

What We Stand For

Our name says it all:
Ethnic – A tribute to India’s rich cultural heritage.
Imitation – Making timeless designs affordable and wearable for all.

We’re here to bridge tradition and accessibility, offering jewellery that feels luxurious yet is within everyone’s reach.

Our Mission

To celebrate Indian heritage through affordable, high-quality imitation jewellery that empowers every individual to express their unique style—confidently and beautifully—for every occasion.

Our Values

• Affordability: Everyone deserves to own and cherish beautiful jewellery.

• Quality: Carefully crafted pieces designed for long-lasting elegance.

• Tradition: Designs inspired by India’s cultural richness.

• Fashion-Forward: Perfectly blending classic charm with modern trends.

• Customer Satisfaction: Building trust, happiness, and lifelong relationships.

• Accessibility: From casual everyday wear to grand festive collections.

What We Offer

Explore our wide range of jewellery categories:

• Silver Replica

• American Diamond

• Fashion Jewellery

• Kundan

• Anti-Tarnish Jewellery

• 1 Gram Gold Jewellery

We also offer signature pieces with unique craftsmanship and seasonal collections to suit every style and celebration.

Our Customers

Ethnicjewels is for style-conscious women of all ages—college students, working professionals, brides, bridesmaids, and festive shoppers—who love to wear tradition with pride.

We proudly serve customers across India and are expanding to reach global markets in the USA, UK, Canada, and the Middle East.

Connect With Us

We are just a click away!
Follow us and shop through:

• Instagram

• Facebook

• WhatsApp

For any queries, reach out to us at:
📧 ethnicjewels2025@gmail.com
📞 +91 77805 11482