Copywriter

We’re revolutionizing the luxury industry

At Lemonade, we’re on a mission to make luxury affordable. We do this by sourcing the best luxury essentials from the finest luxury manufacturers at unparalleled prices.

Because quality should not be a luxury and comfort is a lifestyle. We’re here to challenge the notion that luxury-grade products should be expensive, and that is the basis of our 3-fold mission
 

• Accessibility: Price luxury products sensibly so that everyone who wants them can get them
• Sustainability: Promote a sustainable lifestyle by eliminating unnecessary overheads across the chain
• Fair Trade: Help manufacturers, the real value creators to capture a larger share of this value chain

What you’ll be doing

We’re building a brand for today. The copywriter role is the voice of everything we’re building at Lemonade. We’re refreshing the way consumers today buy luxury, and you’ll be responsible for driving this change in the industry. Our tone of voice has three pillars: Evocative, Approachable, and Reliable. As the Copywriter your responsibilities are:

• Interpret creative briefs to develop and produce creative concepts across channels & platforms, keeping the brand voice intact
• Research and understand Lemonade’s needs and target audiences, through online searches, reviews of existing research, and collaboration with cross-functional teams across PR, Brand, and Social
• Write original copy and edit content for a range of marketing and communications materials
• Lead efforts across concept development to delivery of final product with PR, Design & Social teams
• Collaborate across teams to ideate and execute Product Marketing, Supply Marketing, and Business Marketing efforts

You’re the one if:

• You’re passionate about taking on challenges. We’re disrupting an old-school industry with a new-age idea and it’s no easy feat
• You move at lightspeed. Including making business-critical decisions
• You have 3-5 years of experience in a copywriting role – big plus if you’ve worked with brands in our categories
• You’re equally comfortable with short-form and long-form writing
• You understand all things brand and the importance of authentic, evocative copy
• You have experience managing and working with discrete, decentralized teams

Why join us?

• We’re growing, and fast
• We’re a small, close-knit team of 10 people who are passionate about what we do
• You get to join us on the ground floor at Lemonade and build something meaningful

Apply Now

Write to us at crew@lemonade.shop with your portfolio and why you think Lemonade is the place you want to be 🍋