Tata Tea Premium, Launched In 1985, pioneered the packet tea revolution in India bringing teas fresh from the garden directly to consumers in Poly Packs that would retain the freshness of teas. Tata Tea Premium understands the regional tea taste preferences of consumers and offers blends to cater for them. This is why Tata Tea Premium is one of the largest tea brands in India and truly a 'Desh ki Chai'. Tata Tea Premium's social awakening communication platform, Jaago Re, inspires and facilitates real change on-ground social issues plaguing the country and has been a critical driver towards cementing Tata Tea Premium’s position as one of the leading tea brands in India.