Baby O Bum Bum Cleansing Milk

Clever wipe-off cleanser for the diaper area, designed to gently cleanse and form a protective barrier to envelop and shield delicate baby skin. Allergy tested, dermatologically tested and paediatrician endorsed Oil-based cleansing system that is soothing, nourishing and reconditions baby skin Suitable for babies, newborns and all sensitive skin DESCRIPTION Baby O BumBum Cleansing Milk is a wipe-off cleanser for the diaper area, designed to gently cleanse and form a protective film to envelop and shield baby’s delicate skin. Formulated with golden Swedish Oat Oil and an oil-based cocooning cleansing system to help soothe, nourish and recondition. Allergy tested, dermatologically tested and paediatrician endorsed. Suitable for newborns and sensitive skin. 95% natural ingredients. Baby’s skin feels reconditioned – 97% agreed* Baby’s skin feels insulated* Gently cleanses Leaves a nourishing and protective film that completely cares for baby’s delicate skin * Consumer tested (Parent’s assessment How to use: Apply using a cotton pad (or cotton wool) and gently wipe the diaper area. Repeat until clean. No need to rinse. Apply at every diaper change or as needed. Avoid the eye area.