A new, cleaner formula! Instead of having to rely solely on man-made sudsing agents, our favorite ingredient, Aloe, naturally supplies saponins which help create a gentle lather. Jojoba gives a keratinizing effect that brings out the hairs natural colours and brilliance. These ingredients also remove even the clingiest oils while simultaneousy soothing your scalp. Now featuring Forever ™ Essential Oils Lavender oil so you will turn even more heads!