Amway Attitude Be Bright Face Wash is a 100% soap-free face wash. It has a water-based formula for gentle yet effective cleansing. The gel face wash draws out the impurities and gives clean and clear face. It brightens up the skin tone with every wash. It provides protection against pollution, dirt, and grime by washing it off thoroughly. Vitamin A and vitamin E are added to keep the skin youthful and radiant. This face wash has Lumiskin™ which is a special technology used to brighten and lighten the skin.