Aashirvaad Atta Select is a healthy option for any diet, be it vegan, vegetarian, or meat-based. It's 100% whole wheat, GMO-free, and tastes great! Aashirvaad Atta Select is high in fiber and low in fat, and contains no cholesterol. The Atta Select brand has been in production for over 50 years, and is a staple in the Indian kitchen.