About US

Our Brand Story: 

We are a conscious apparel & accessories brand mainly consisting of contemporary womenswear, soft home furnishings and textile jewelry made from handlooms. The brand wants to identify with rich textile heritage of India and have a global appeal to the millennials as well. Encourages artisan empowerment.

Our Brand USP: 

Either naturally dyed or azo free dyed handwoven, handcrafted textile products relevant to contemporary audience of today.

Founder: Myself Vindhya, a staunch believer in sustainable ways of living. The depleting state of our Natural Resources and the damage caused to our environment really bothers me every now and then. This has prompted me to find alternatives to sustainable choices of living our day to day life. Also, my avid interest for handwoven textiles and my passion for creativity has made me take a step towards entrepreneurship in the fashion space to offer clothing choices for today’s well informed and environment-conscious woman. It’s important to know that when it comes to fashion-there is little that is 100% perfectly sustainable. However, I strongly feel that our goal as promoters of sustainable fashion is to do the best we can continuously striving to improve our supply chains and create a positive impact to the society at large. And therefore arises the need!