Pepsi

Pepsi-Colais the international cola-flavoured carbonated soft drink, which can be found all over the world.In Vietnam, Pepsi-Cola is one of the top beverages with a huge productivity and profit. There are a variouskind of Pepsi-Cola in Vietnam such as Diet Pepsi which is no-sugar carbonated cola and Pepsi Light, PepsiMax, Pepsi Blue which was released only in Vietnam (Suntory PepsiCo Vietnam, 2014). The logo symbol ofPepsi is composed of circle with the red half top, the bottom half is blue which represents the Earth’smagnetic field and reconciliation. PepsiCo settled an investment more than $500 million from setting up theVietnam market in 1994, and now They found five drinking manufacturing factories in Vietnam(Euromonitor, 2013). Pepsi has long been favoured among Vietnamese youth promoting a lot of activitiesand music concert, and football campaigns.