Education

1.  The Snack Market in India.

India is one of the largest snack markets in Asia region. It contributes to approximately 3–4 % of the Asia Snack market revenue.

The Snack market in India is valued at Rs. 2200 crores and is one of the largest markets globally, of which Potato Chips holds major share (85%).

The Indian Snack Market is worth USD $ 3 billion, with the organised segment having half the market share with an annual growth of 18–24%. The unorganised segment is worth USD $ 1.76 billion with an annual growth rate of 10–12%. There are approximately 1000 types of different snacks and 300 types of savouries sold in the Indian Market today.

There is a big market for snacks in India as urban Indian consumers eat ready-made snacks almost 10 times more than their rural counterparts. The western region of India consume maximum amount of snacks followed by the northern region.There is widespread recognition in India of consumers likely to replace light meals with snacks.

 

2.  The Indian Snacks.

In India the local fare offers a wide variety of snack options, ranging from roasted banana chips and soya chakris (crispy spiral savoury) to samosas  (pastries filled with baked potato/banana/peas). These snacks (Namkeens) are typically consumed as a side dish with meals or make great accompaniments with tea, coffee or other beverages. These snacks vary from region to region with their own special recipe.

The snack food industry in India is highly fragmented, with the market dominated by home-made snacks or savories sold by local vendors. With the expanding nuclear families and a significant increase in the number of  female entrepreneurs, India is witnessing a significant rise in the demand for ready-to-eat snacks.

 

3.  The Namkeen Market.

The branded salted snacks market is 40% (Rs. 800 crores) of the total market size  of  (Rs. 2200 crores).  The branded snack segment is growing at the rate of 24% per annum. There are very few branded Khakhras available in the market.

Providing a branded khakhra in a wide variety of flavours and vacuum sealed packaging with excellent quality give us the front mover advantage. As western India consumes the maximum snacks, our khakhras will prove fruitful in the long run till the brand creates a Niche for itself.

 

4.  The Need of the Hour – Consumer Point of View.

  -  An easily available ready to eat snack.

  -  A snack that is affordable to one and all.

  -  A Healthy snack that contains less calories and roasted too.

  -  A snack that’s good to munch when hungry and light on the stomach nor does it lead to loss of appetite.

  -  A snack that’s tasty and crunchy.

  -  A snack that is not perishable and easy to store for a reasonable time.

  -  A snack that is branded to boost customer confidence with regards to quality and packaging standards.

 

5.  Our Product.

 Khakhra is a roasted, crispy, crunchy flat roti (bread) originating from the western state  of Gujarat – India. They are a terrific tea time snack ! They can be consumed as chips  with a variety of dips, topped with various Chaat masala too.

 

 Nutritional value :

 One Khakhra contains as follows:

 Calories: 51

 Fat: 3 g

 Carbs: 10 g

 Proteins: 2 g

 

 Ingredients – Wheat Flour, Chilly Powder, Turmeric powder, Dry Fenugreek 

 Leaves, Salt, Refined Vegetable Cooking Oil / Pure Ghee & Seasoning spices.

 

6.  Reasons to Buy & Relish our Khakhras.

     -  Any Snack needs to have three main advantages : Great Taste, Good Quality & Innovative & Safe Packaging to maintain hygiene.

     -  The Goodness of Health and the Taste of Home made Snacks.

     -  Our Khakhra is accepted as a Healthy Snack and an apt alternative for deep fried & oily junk snacks available in the market. 

 

7.   Packaging.

     -  Each of our 30 flavours are exclusively vacuum packed using high grade packaging materials.

     -  Each packing weighs 250 gms and carries mention of manufacturing date and also Best before date.

     -  The Shelf Life of our Khakhras is 3 - 4 months from date of manufacturing.