support

How To Create Customer Support Content That Rocks

Customer service isn’t just about solving any problems customers have, it’s about making journey from web surfer to loyal customer as easy as possible. Having all your potential customer’s questions answered before they’ve asked them is the smartest way to do this…

When talking about your homepage, we noted that the big messages you communicate there (“free shipping” or “30-day returns” for example) also impact your customers’ service expectations. So it’s important to bear those in mind.

We now know having conversations with your customers is a good thing — unless their questions could’ve been answered even before they were asked.

Essentially, a customer would rather not talk to you. They would much rather find all the answers to their questions on your site itself. Besides, wouldn’t you prefer to focus your resources where they will get the most bang for your buck?