Diwali offers: up to 100% extra wallet credit + annual plans from ₹1,999See the offers

Launch Your Online Store

Your products. Your brand. Your own online store. Build your storefront, accept orders and manage the everyday work from one dashboard.

START FREE Explore features

Diwali pe,
wallet recharge
bonus 100% tak!

Recharge your Dukaan wallet. Get more to grow.

50% extra
₹11,000 to under ₹50,000
75% extra
₹50,000 to under ₹1 lakh
100% extra
₹1 lakh and above
Recharge now

Ends

शुभ दीपावली

A glowing terracotta diya and marigolds on a pedestal beneath a golden arch

Diwali annual plans

View plans

Starter

₹1,999 / year

Growth

₹5,999 / year

Infinity

Best value

₹39,999 / year

Refer & earn

₹1,000 Diwali wallet credit

For every new customer on a yearly plan.

Ask our team
T&C apply · Offer details

To recharge, sign in and choose Add credits in Credits & billing. At ₹50,000 and ₹1 lakh, the higher bonus tier applies. Confirm annual offer prices at checkout and referral eligibility with our team before purchasing. General terms apply.

The Diwali yearly offer is a one-time, tax-inclusive payment for one year of access, with no automatic renewal. New purchases and upgrades to a higher plan are available through 15 November 2026. Upgrades deduct the unused value of your current plan. Monthly plans keep their regular pricing.

Give your products
a place of their own.

A storefront for your brand, with your catalogue, your content and a checkout customers can use.

  1. Add your products. Bring your photos and details, or use AI to help with a first draft.
  2. Make the store yours. Choose a theme and preview your content on desktop and mobile.
  3. Get ready for orders. Configure payments and delivery, check your store, then share its link.
Find your storefront theme
Oxford storefront theme with a fashion collection banner, product categories and a clothing catalogue
Oxford theme preview · example catalogue Explore themes

From your first product
to your next order.

The tools for selling online, organised around the work you do every day.

Make your products the main event.

Build a catalogue customers can browse, then give it a storefront that feels like your brand.

Explore storefront themes
Products & inventory
Add photos, variants, categories and stock levels. Import your catalogue with CSV.
Your storefront
Choose a theme, edit its content and styling, preview your changes, then publish.
Your brand
Connect a custom domain and add store pages, policies and navigation.

Give every order a clear way in.

Set up how customers pay, where you deliver and the details you need at checkout.

Explore payment options
Payments
Connect a supported payment provider for online payments, or offer cash on delivery.
Checkout fields
Collect text, email, dates, times, images or dropdown choices. Make a field required when you need it.
Delivery settings
Set delivery areas and charges, and manage shipping through the options available to your store.

Keep the daily work in one place.

Follow orders from purchase to fulfilment, understand your customers and plan what to do next.

Compare plans
Orders & customers
Manage order status, customer details, invoices and fulfilment from the dashboard.
Offers & recovery
Create discount coupons and review abandoned checkouts to follow up with customers.
Reports & notifications
Track sales and product performance, edit order emails and configure supported notification channels.

Feature access depends on your plan and store setup. Payment, shipping and messaging providers may charge separately. See plans and fees.

Less blank-page work.
More of your brand.

AI assistance inside your seller dashboard. Start with a draft, make it yours, then save when you’re ready.

Example product draft · illustrative content
Start with a product name

Everyday cotton tote

A starting point for your listing

Description
A cotton tote for everyday plans. Add your size, care instructions and product details to make this description your own.
Suggested category
Bags & accessories
SEO title
Everyday Cotton Tote | Your Store

Review the facts, add your price and stock, then save your product.

Start from a business idea
Describe what you sell to draft a brand, categories and starter products during setup. Preview the result, refine the idea and choose when to apply it.
Draft a product listing
Use a product name to generate a description, category suggestions, SEO title and meta description. Edit the results in your product form.
Generate images for your catalogue
Create product images from a description, or draft a category and its banner. Check that generated images accurately represent what you sell before using them.
Get help with the words around your store
Draft store pages, blog posts and homepage SEO. Write, shorten or change the tone of your order email templates.

AI tools are subject to availability and usage limits. Review generated content before publishing.

Start your store

Simple, honest pricing.

Start with Free. Choose the stores, team and tools your business needs as it grows. Paid plans start when you purchase — no free trials.

Diwali prices shown · billed once for the year

Free

Start with the essentials for your online store.

₹0

No subscription charge

Create free store
  • 1 online store
  • 1 staff account · 1 warehouse
  • Unlimited products
  • 7 storefront themes
  • Abandoned-cart recovery

4.99% service fee per order

Starter

For small businesses building their own brand.

₹1,999/year

Regular yearly price ₹2,500Save ₹501

Choose Starter
  • 1 online store
  • 2 staff accounts · 2 warehouses
  • Custom domain
  • 7 storefront themes
  • Blogs & business analytics

3.99% service fee per order

Growth

Popular

More stores and tools for a growing business.

₹5,999/year

Regular yearly price ₹8,000Save ₹2,001

Choose Growth
  • 3 online stores
  • 5 staff accounts · 5 warehouses
  • All 17 themes, including 10 premium
  • Digital products
  • Loyalty & referrals
  • Wishlist, upsells & cross-sells

1.99% service fee per order

Infinity

For larger teams and multi-vendor businesses.

₹39,999/year

Regular yearly price ₹50,000Save ₹10,001

Choose Infinity
  • 10 online stores
  • 20 staff accounts · 20 warehouses
  • All 17 themes, including 10 premium
  • Multi-vendor marketplace
  • Vendor & commission management
  • All Growth features

0.99% service fee per order

Service fees are capped at ₹200 per order and do not apply to manual orders or non-India/non-INR stores. Payment, shipping and messaging providers may charge separately.

Diwali yearly offer details

The Diwali yearly offer is a one-time, tax-inclusive payment for one year of access, with no automatic renewal. New purchases and upgrades to a higher plan are available through 15 November 2026. Upgrades deduct the unused value of your current plan. Monthly plans keep their regular pricing. Eligibility and any upgrade adjustment are confirmed in your seller dashboard. AppSumo licences are managed through AppSumo.

Compare all features

Dukaan Enterprise

For businesses with custom requirements. Talk to our team about your setup.

Contact sales

Success stories.

Read merchant stories

“We went from a WhatsApp-only business to doing ₹3L/month online. Dukaan made it stupidly simple. No tech team needed.”

Priya SharmaThe Candle Studio Mumbai
₹3L+ monthly revenue

“Setup took 20 minutes. First sale came in 2 hours. The dashboard is clean and the payment integration just works. Best decision I made.”

Arjun PatelFreshBox Organics Pune
12K+ orders / month

“I run 3 stores on Dukaan now. The analytics help me understand what sells. Shipping integration saves me hours every day.”

Meera KrishnanSilk & Thread Bengaluru
3 active stores

Your business.
Your Dukaan.

Bring your products. Follow your sales, orders and bestsellers from one dashboard.

Create free store
No credit card requiredCompare plans

Store overview

Interactive preview · sample data

Revenue
₹24,890
Orders
38
Avg. order
₹655

Daily revenue

7 days
Top products by revenue
ProductSoldRevenue
Linen shirt6₹7,794
Cotton tote12₹5,988
Ceramic mug9₹3,141