The Fempreneur Saga: Inspiring Women Entrepreneurs of India

Fuelled by the desire to be as respected and powerful as male entrepreneurs, Devita Saraf is one woman who paved the way for her next generations by being unapologetically ambitious.

She started Vu Televisions when she was just 24 years old, and has grown her business into a multimillion brand with sheer determination. Her unique store on Dukaan offers a range of revolutionary TVs that everyone is going gaga for!

Vineeta, who most recently gained all the attention for being a judge on Shark Tank India, is one of the most inspiring women entrepreneurs of India. 

Her business venture Sugar cosmetics was started in 2012 and has garnered a lot of praise from people for focusing their range of products on Indian skin tones. 

Namita is one of the leading entrepreneurs in India who is one of the recipients of The Economic Times ‘40 under Forty’ award. She is the CEO of Emcure, a multinational pharmaceuticals company based in Pune, India.

She is very passionate about improving women’s health and she addresses it through her own YouTube talk show.

Mama Earth is the brand that creates clean, chemical-free, toxin-free products. This brand was founded by Ghazal and her husband in the year 2016.

This inspiring entrepreneur always knew that she wanted to be a businesswoman and with the support of her family.

“Farda” is an Urdu word that means “tomorrow”. Co-founders Chahat Pahuja and Sanskar Mishra envision this brand to be the ‘Tomorrow of Fashion.’

"Farda is for people who want to express through their style what they're all about. We're bringing emotional intimacy back into street fashion." - said Chahat Pahuja

Paws India was started with a noble mission of providing top-quality pet foods and premium pet accessories for dogs and cats.

This ‘tech-infused’ pet product store was founded by Priyam Singh in April 2016.

Single apparel that can be a formal dress during the day and a sexy jumpsuit for the night, that is what Twee in one is all about.

This store hosts a range of stylish reversible and convertible outfits designed by Niti Singhal. She is a New York fashion week designer and consultant who believes that “Innovation in design can bring about a revolution.”

When Kalpana and Uma from a small town Darbhanga in North Bihar started out on the handmade pickle business, little did they know that they were creating an empire.

Today, their spicy and delicious pickles have worked their magic on even the sharks of Shark Tank India.

Donuts, waffles, popsicles, cupcakes, mousse jars, sweet boxes, and much more!

No, we are not talking about food, we are talking about artisanal soaps by The Sass Bar!

These soap bars are a vision and sell for themselves as they look delicious enough to eat! The sass bar was one of the brands to get funded in Shark Tank India.

The quirky Naari is a new age store that sells a range of quirky, fun, and edgy line of footwear for women.

Recently, Malvica Saxena was featured on Shark tank India and also got funded by one of the sharks. We can expect more such quirky products to line up in her store including jackets and kidswear.

This trendy store sells a range of detachable sleeves that can add some flair to any of your outfits!

You can use them to style your outfits in different ways depending on the event.

Maisha is a lifestyle accessory brand based in Ahmedabad, India. Our products are handcrafted and handmade by local artisans from the finest weaves of cotton and jute.

The products are designed keeping in mind the aesthetics and versatility that lies in cottons & jute and the fine woven textures we’ve been inherited with. We use minimal vegan leather instead of animal leather.

Threads by Dinckle is one such cute store that sells that cutest hair accessories and scrunchies. And yeah, hair accessories are more than hairbands and clips.

The fempreneur who owns this business (we couldn’t get her name unfortunately), sells scrunchies, bonnets, and also face masks, phone cases, etc.

Sew scrunchies was started on a whim by Mouli, who is a self-proclaimed scrunchie expert. In the beginning, this was a small, family-run business that was between her parents herself!

Today, Sew Scrunchies has a team of 10 people who strive to produce unique, chic, and elegant scrunchies of all sizes and all materials.

Another fempreneur with a drive to save the environment, Ashna runs a thrift store committed to sustainable fashion.

“Thrifting is about more than just finding amazing deals on your favorite brands. It’s about shopping with intention, rejecting throwaway fashion culture, and standing for sustainability.” - Ashna Chand

Adding candles to a place can light up the space and add some fragrance. It can add some color and set the mood.

With candles from AV aesthetics, you can make your interiors look aesthetic as well.

Avisi creates the most aesthetically pleasing candles using pure soy wax, hence these candles are completely vegan and biodegradable.

Skinmushh is all about effective skincare that comes in the most aesthetic packaging ever! Their products are all aimed at targeting and curing a range of skin issues like acne, dry skin, oily skin, etc.

All the products are chemical and paraben-free. You can also find a range of hair care products, hair accessories, satin pillow covers, etc. in the store.

Tint Cosmetics was born with the intention of making makeup simple, hassle-free, fun, and suitable for one and all. They have a range of products that are clean and kind to skin.

“Tint Cosmetics was a midnight idea which transformed into reality with a combination of a lot of hard work, passion, enthusiasm, and commitment.” - Arshia Kaur

A store that carries it all!

From cute scrunchies to lip balms, and dresses. You can find the best of it all with Riwayat Jaipur. 

The owner, Aiman, is a simple girl with big dreams and works relentlessly to make those dreams real.

Sakshi is a fashion design student who started this little store from her home in 2020. She hand makes each and every scrunchy sold in the store.

This store also sells a range of headbands, bows, pins, neckpieces, bracelets, and much more. 

Started from a dorm room conversation, Ode Studio has now become a full-fledged business, all because of the hard work and dedication of Aastha & Srishti.

Launched in August 2019, Ode Studio helps businesses create strong, unique logos & brand identities through their products like desk stationery, planners and other gifts, etc.

Aastha & Srishti’s vision is to leave a lasting impression and be a symbol of passion and creativity for design and organisation lovers that span all over the globe.

A brand with a cause is what Adah is, more than anything else. At her fashion school, Leesha noticed how much scrap fabric was wasted contributing to the landfills.

Adah was created intending to promote ethical practices and zero waste. Apart from hand-block and Ikat printed outfits, the scrap fabric is used to create accessories, scrunchies, hair bands, etc.

A teenage fempreneur from Gujarat, Tithi runs this amazing store called crafteria which is full of amazing accessories.

“A little obsession of jewellery - Good for health”

In her own words, she’s obsessed with jewellery and is proud of it. Well, aren’t we all?

Yellow Melon was started in 2018 by an 18-year-old as a hobby. Soon she realized that her store had a lot more potential, and she took on the role of a full-fledged entrepreneur.

This store has a carefully curated range of cool accessories that is trendy, fashionable, and gender-neutral. Over and above all, they are pretty easy on your pocket too!

Komal Soneji is the chief creator of this business, and there’s a beautiful reason behind it.

Even though Komal started this business, she learned the art of sewing from her grandmother and her business acumen from her father.

Not just that, her whole family helps out by handling different departments of the business, making it a proudly run family business.

Thread 101 will completely change the way you look at home decor. Rutuja, the owner of this store, creates a range of Macrame decor from backdrops to wall hangings.

She also makes the cutest earrings, soaps, candles, and beautiful wall baskets all made from natural ingredients.

Scarfs have always been our favourite piece of accessory, and we’re sure you love them too. Well, good news for you, we found this young fempreneur who sells super awesome accessories like scarfs, crochet accessories and tie-dye products as well!

Launched in June 2018, this amazing store has an even more amazing fempreneur to run it. Nishi sells handmade scarfs, crochet earrings, tie & dye scrunchies, and much more!

Fluffy velvet scrunchies that look like your favorite stuffed toy or bouncy organza scrunchies that look like little pieces of cloud, this is the store that has it all.

Sunaina says that with every purchase you make in her store, you are being a small part of her huge dream.

“You're buying a moment of sheer yet pure joy!” - Sunaina