Google Analytics is a website traffic analysis application that provides real-time statistics and analysis of user interaction with the website.
Google Analytics enables website owners to analyze their visitors, with the objective of interpreting and optimizing the website’s performance. Google Analytics can track all forms of digital media and referring upstream web destinations, banner and contextual advertisements, e-mail and integrates with other Google products.
Why use Google Analytics for your business?
Understand your site and app users to better check the performance of your marketing, content, products, and more.
Access Google's unique insights and machine learning capabilities to make the most of your data.
Connect Insights to Results
Analytics works with Google's advertising and publisher products, so you can use your insights to deliver business results.
Here's how you can start using Google Analytics: