Free
Start with the essentials for your online store.
₹0
No subscription charge
- 1 online store
- 1 staff account · 1 warehouse
- Unlimited products
- 7 storefront themes
- Abandoned-cart recovery
4.99% service fee per order
Simple, honest pricing.
Start with Free. Choose the stores, team and tools your business needs as it grows. Paid plans start when you purchase — no free trials.
Compare every planDiwali prices shown · billed once for the year
Create free store
Starter
For small businesses building their own brand.
₹1,999/year
Regular yearly price ₹2,500Save ₹501
- 1 online store
- 2 staff accounts · 2 warehouses
- Custom domain
- 7 storefront themes
- Blogs & business analytics
3.99% service fee per order
Growth
PopularMore stores and tools for a growing business.
₹5,999/year
Regular yearly price ₹8,000Save ₹2,001
- 3 online stores
- 5 staff accounts · 5 warehouses
- All 17 themes, including 10 premium
- Digital products
- Loyalty & referrals
- Wishlist, upsells & cross-sells
1.99% service fee per order
Infinity
For larger teams and multi-vendor businesses.
₹39,999/year
Regular yearly price ₹50,000Save ₹10,001
- 10 online stores
- 20 staff accounts · 20 warehouses
- All 17 themes, including 10 premium
- Multi-vendor marketplace
- Vendor & commission management
- All Growth features
0.99% service fee per order
Service fees are capped at ₹200 per order and do not apply to manual orders or non-India/non-INR stores. Payment, shipping and messaging providers may charge separately.
Diwali yearly offer details
The Diwali yearly offer is a one-time, tax-inclusive payment for one year of access, with no automatic renewal. New purchases and upgrades to a higher plan are available through 15 November 2026. Upgrades deduct the unused value of your current plan. Monthly plans keep their regular pricing. Eligibility and any upgrade adjustment are confirmed in your seller dashboard. AppSumo licences are managed through AppSumo.
Dukaan Enterprise
For businesses with custom requirements. Talk to our team about your setup.
Compare plans & features
Find the tools you need, from your first store to a larger team.
On smaller screens, scroll the table to compare all four plans.
| What’s included | Free₹0 | Starter₹1,999/year | Growth₹5,999/year | Infinity₹39,999/year |
|---|---|---|---|---|
| Your business | ||||
| Online stores | 1 | 1 | 3 | 10 |
| Staff accounts | 1 | 2 | 5 | 20 |
| Warehouses | 1 | 2 | 5 | 20 |
| Products | Unlimited | Unlimited | Unlimited | Unlimited |
| Dukaan service fee | 4.99% | 3.99% | 1.99% | 0.99% |
| Themes included | 7 | 7 | 17 | 17 |
| Storefront & brand | ||||
| Custom domain | Not included | Included | Included | Included |
| Premium themes | Not included | Not included | Included | Included |
| CSS styling editor | Included | Included | Included | Included |
| Custom pages | Included | Included | Included | Included |
| Blogs | Not included | Included | Included | Included |
| Custom header & footer | Not included | Not included | Included | Included |
| Products & catalogue | ||||
| Inventory management | Included | Included | Included | Included |
| Bulk catalogue tools | Included | Included | Included | Included |
| Product attributes | Included | Included | Included | Included |
| Product filters | Included | Included | Included | Included |
| Digital products | Not included | Not included | Included | Included |
| Sales & customers | ||||
| Discounts & coupons | Included | Included | Included | Included |
| Abandoned-cart recovery | Included | Included | Included | Included |
| Product reviews & ratings | Included | Included | Included | Included |
| Business analytics | Included | Included | Included | Included |
| Automated returns & refunds | Not included | Not included | Included | Included |
| Loyalty & customer referrals | Not included | Not included | Included | Included |
| Wishlist | Not included | Not included | Included | Included |
| Upsell & cross-sell | Not included | Not included | Included | Included |
| Size charts | Not included | Not included | Included | Included |
| Marketing & apps | ||||
| SEO tools | Included | Included | Included | Included |
| Custom notifications | Included | Included | Included | Included |
| Third-party plugins | Included | Included | Included | Included |
| Growth plugins | Not included | Not included | Included | Included |
| Payments & delivery | ||||
| Razorpay payment gateway | Included | Included | Included | Included |
| Manual payments | Included | Included | Included | Included |
| Dukaan Delivery | Included | Included | Included | Included |
| Shiprocket integration | Included | Included | Included | Included |
| Real-time shipping rates | Included | Included | Included | Included |
| Connect your own shipping account | Not included | Not included | Included | Included |
| Custom shipping rules | Not included | Not included | Included | Included |
| PIN code or distance-based delivery | Not included | Not included | Included | Included |
| Marketplace | ||||
| Multi-vendor marketplace | Not included | Not included | Not included | Included |
| Vendor commission management | Not included | Not included | Not included | Included |
A few things to know.
Is the Free plan a trial?
No. Free is a separate plan with no subscription charge. It includes one store, one staff account and one warehouse. Service fees apply to orders. Paid plans do not include a free trial.
How does the Diwali yearly offer work?
The Diwali yearly offer is a one-time, tax-inclusive payment for one year of access, with no automatic renewal. New purchases and upgrades to a higher plan are available through 15 November 2026. Upgrades deduct the unused value of your current plan. Monthly plans keep their regular pricing.
What does the yearly price cover?
The displayed yearly amount covers 12 months of access and includes GST. It is the full annual price, not a monthly instalment. The crossed-out amount is the regular yearly price; the saving is the Diwali discount.
Can I change my plan?
You can upgrade to a higher plan from your seller dashboard. The checkout shows the adjustment for unused value on your current paid plan before you pay. Manage renewals or cancellation in Settings; you keep access until the end of your paid period.
What other fees should I expect?
The Dukaan service fee is 4.99% on Free, 3.99% on Starter, 1.99% on Growth and 0.99% on Infinity, capped at ₹200 per order. It does not apply to manual orders or non-India/non-INR stores. Gateway, shipping and messaging charges depend on the providers you use.
Can I get a GST invoice?
Yes. Paid plans are billed in INR, include GST and come with a GST invoice in your seller dashboard.
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Accepted payments
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Start building your store.
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