Diwali is the festival of lights. It symbolises the victory of good over evil and everything returning to its rightful place.
According to Hindu mythology, this day marks the return of Lord Ram to Ayodhya, his home, after 14 years of exile and after he defeated Ravan, the evil incarnate.
We celebrate a series of festivals before Diwali, and like everything else, we make it all grand!
That is the reason that it is also an opportunity, and a great one at that, for online store owners like you to expand your business and earn more profit.
We’re here to give you some ideas with which you can boost your sales during Diwali.
These are some tried and tested methods to increase your sales during this festive season.
- 8 Ideas To Boost Sales During Diwali 🪔
8 Ideas To Boost Sales During Diwali 🪔
1. Find out how to market existing goods
There are ways you can promote existing products in your store for Diwali, just by making minor changes or even no changes at all!
For example, being a general store owner, you might have many goods that you can market in a fun, festive way to generate more traffic for your store.
You might carry items like Diya’s and some other decorative items that can be used for Diwali.
You might also carry candles, chocolates, playing cards, and other stuff that will be in healthy demand during Diwali.
If you’re a clothing store owner, you can display ethnic wear in the front of your store. If they have rangoli or mandala prints, that’s perfect!
2. Get your store the Diwali look & feel
You can add themes, banners, and other such features to your online store to give it a festive feel.
Just like you would decorate your home or your brick-and-mortar store.
eCommerce platforms like Dukaan give you many options to choose from when it comes to themes, store banners, WhatsApp stories and other such features, which will help you get your customers to get in their festive moods and loosen their purse strings.
3. Add new products
If you don’t find any products that you can sell during Diwali but want to make the most of this season, then you can add some new products to your store.
Add a limited number of products that are in demand during this time and let your customers know that you have exciting offers on a limited number of products in your store.
Trust us, this works.
When you are planning to add new products, though, keep these things in mind.
- Are these goods easy to procure?
If the goods you want to sell are not readily available and a hassle to procure, they’re probably not worth it.
- Are the goods cost-effective?
Check to see if the goods you plan on adding are adequately priced. If they cost too much, then it’s probably not a good idea to get them.
- Are the goods easily transportable?
Most products used during Diwali are fragile and prone to breakage while transportation.
Make sure that the products are either easily transportable or are properly packed and transported.
4. Offer Sales
Everybody offers sales and discounts on their products during the festive season.
This is the most sure-shot way to attract customers to your store.
Offer discounts on as many products as you can.
The festive season is when people are in the mood for a shopping spree, so entice them with your amazing deals!
You can offer site-wide discounts, product-wise discounts or even a buy 1 get 1 scheme to attract customers.
To promote your store, you can use Dukaan’s hello bar plugin to place a banner that shows all your offers or notices on the customers’ screen at the top of your site.
You can also use Dukaan’s promotional designs like WhatsApp statuses to spread the word, and increase your sales.
5. Recurring/loyal customer benefits
People always enjoy being appreciated, right?
Show that you care about your customers and that you value their commitment to your brand.
You can use Dukaan’s many, many features to do this.
You can keep track of your customers, make a list of your recurring ones and broadcast SMS for them with these exciting offers.
Dukaan already has your customers sorted into new, recurring, and imported to help you do this easily.
You can also create discount coupons with Dukaan’s Coupon Generator.
This makes it easier for you to create and send offers to your customers.
Reward your customers who have shown brand loyalty to you this festive season and offer gifts or vouchers or a flat discount for their loyalty, even on the products that are not discounted.
Or you can give them a membership subscription that will last them for quite some time and give them long-term benefits.
This will ensure future loyalty as well.
6. Launch a new seasonal store or product line
If you wish to add a lot of new products to your store this Diwali, but don’t want to create a mess in your existing store, then you can opt for launching a new seasonal store, especially for these festivals. You can start selling candles online during Diwali.
These stores can be small, with limited stock and great offers which you can use for different festivals.
This way you can keep your stores separate and carry multiple types of products.
7. Host games/raffle/talent hunt, etc.
You can host games, raffle ticket sales that have certified gifts, talent hunts where your customers can win rewards by competing and winning in Diwali-themed contests, etc.
You can use the discount coupons as raffle ticket rewards.
You can use social media to promote your offers and invite your customers to “spin the wheel”, or to see if their ticket fetched them a prize, etc.
These are fun. They engage your audience and help increase your sales all at the same time!
8. Look for the latest trends
The latest trends are what everyone is after these days, and people follow them blindly.
Social media plays an important role in introducing trends and making them viral, so you can also start a trend of your own!
These trends tend to change frequently and you should keep up with them in order to capture your audience’s attention.
Stock up with the products that are in line with the latest trends and see your products get sold out!
If You Don’t Feel Like Reading 😫 – Watch This! 👀
Diwali is practically here and we’re all so excited about everything that this festival brings with it.
Every year, people buy jewellery, clothes, food, home decor, basically everything from a nail to a house.
You can also hop on the festive wagon and make the most of this festive season by trying some (or all) of these ideas that we listed in this article.
All of these ideas can be simply worked out with platforms like Dukaan which make being an online entrepreneur a cake-walk.
Go ahead, sign up today and enjoy!