Build on it. Get paid for it.
Three programs, three different businesses: agencies who build stores for clients, developers who ship apps to the marketplace, and resellers who take Dukaan into markets we do not reach. Real economics, written down below rather than discovered on a call.
Apply to partnerMost Indian sellers will never do this alone
Dukaan can put a store online in thirty seconds. It cannot photograph the products, write the descriptions in the seller's own voice, pick the theme that suits their catalogue, run the ads, or sit with them on a Tuesday afternoon and explain why their RTO rate is eating the margin.
That work is a business. It is a good business, and it is one most software companies quietly rely on while pretending self-serve is enough.
We would rather say it plainly and pay you for it. Agencies who bring merchants on and keep them running earn recurring revenue for as long as those stores are live. Developers who fill a gap in the marketplace reach every seller on the platform without buying a single ad. Resellers who own a language, a city or a category get commercial terms that make it worth doing properly.
What you are joining is not a referral scheme with a coupon code. It is a channel with a dashboard, a real API, priority support and revenue that recurs.
Pick the one you already are
You build stores for clients
Design studios, marketing agencies and freelancers who set up and run stores on behalf of merchants. The most common partner, and the one the program is mainly built around.
- Recurring revenue share on every paid plan you bring on, for as long as the store stays subscribed
- A partner dashboard listing every client store, its plan and its health in one view
- Priority support with a direct channel, not the public queue
- Staff access to client stores, scoped by role, so you never need the owner's login
- Inbound leads routed to you once you are established in a city or category
You have a product to plug in
SaaS companies and developers who want their tool available to every seller on Dukaan without acquiring them one at a time.
- A marketplace listing alongside 99 existing plugins, installable in one click
- The same REST API the dashboard uses — not a cut-down public tier
- Webhooks on every order event, so you react the instant something happens
- Signed webhooks on order events, with a test delivery from the dashboard
- Joint go-to-market once your app has real installs and real retention
You reach sellers we don't
Distributors, trade bodies, creators and community leaders with genuine access to merchants in a region, a language or a trade we are not present in.
- Commercial terms per market, agreed up front and written down
- Co-branded onboarding material in the language your sellers actually use
- Training so your team can onboard a seller end to end without escalating
- A named contact here, because at this level email queues are not good enough
What an agency actually earns
Two revenue lines, and the smaller one is the one that compounds. Illustrated on twenty client stores, because that is roughly where a working agency practice sits after a year.
| Revenue line | Where it comes from | Shape of it |
|---|---|---|
| Your build fee | Charged directly to your client for setup, photography, copy, theme customisation and launch | One-off, set by you. Dukaan takes none of it and has no view of it. |
| Your retainer | Ongoing store management, catalogue updates, campaigns, support | Monthly, set by you. Again entirely yours. |
| Partner revenue share | A share of the Dukaan plan fee for every store you brought on | Recurring, paid by us, for as long as the store stays subscribed |
| Plugin and theme work | Store setup, catalogue migration and storefront customisation for clients | One-off or retained, yours. |
Why the share is the interesting line
Build fees stop when the build stops. The revenue share does not — twenty stores subscribed for two years pay you for twenty-four months without a further hour of work. It is the piece that turns project income into a business.
Why the ₹200 cap matters to you
Dukaan's service fee is capped at ₹200 per order and falls with each plan tier, so it shrinks as a share of your client's revenue exactly as they grow. Platforms that take an uncapped percentage tax growth hardest at the moment your client is most successful — and that resentment becomes churn you inherit.
Exact rates
Revenue-share percentages and tier thresholds depend on volume and are agreed when you join, in writing, before you bring the first store on. Ask on the application and we will send the current sheet.
Four steps, about a week
Tell us what you do
Who your clients are, what you build, and roughly how many stores a year you expect. Two paragraphs is plenty. We are looking for a real practice, not a large number.
Agree the numbers
A short call, then the revenue share, tiers and payment schedule in writing. Nothing starts until you have seen the figures — you should never bring a client onto a platform whose terms to you are vague.
Get the tools
Partner dashboard, priority support channel and a walkthrough of the platform aimed at people who will be teaching it, not just using it.
Bring stores on
Every store you create is attributed to you automatically and appears in your dashboard. Revenue share accrues from the first paid month and is paid on a fixed monthly cycle.
What we expect, and what you can
What we ask of you
- Set honest expectations. Do not sell a client a store on the promise that traffic comes with it — it does not, and their disappointment becomes our churn and your reputation.
- Hand over properly. Clients should be able to run their own store if they part ways with you. Locking them out is grounds for removal from the program.
- Use the brand as supplied. The marks are on the press page; please do not recolour or restretch them.
- Tell us when something is broken. You will hit issues before most merchants do. That feedback is the most valuable thing you give us.
What you can expect of us
- We will not compete with you for your own clients, or upsell your retainer out from under you.
- Revenue share paid on schedule, with a statement showing which stores it came from.
- Notice before anything changes that affects your clients — pricing, plan features or breaking API changes.
- A named human for escalations, and support that answers faster than the public 4–6 hour promise.
Let's talk numbers.
Email us with who your clients are, what you build and roughly how many stores a year. We reply within one business day with the current revenue-share sheet attached.
partners@mydukaan.ioPut these in the email
- Which program — agency, technology or reseller
- Your website, and two or three stores or products you have built
- The kind of merchant you serve — category, city, language
- Roughly how many stores a year you expect to bring on
- Anything you need that Dukaan does not do yet — we would rather know now