If you looking for the best eCommerce platform for SEO, then this article will give you a detailed comparison of 9 eCommerce platforms based on their SEO features.
SEO or Search Engine Optimization is something that you should make yourself well-acquainted with if you own an online store.
When you follow the best SEO practices, your store and your products will rank on top for relevant search results and you can bring in a lot of traffic to your online store.
That said, there are some eCommerce platforms that make it really hard for you to follow the eCommerce SEO practices while others make it much simpler.
In this article, we are going to be conducting a detailed comparison of 9 eCommerce platforms that has a strong SEO game!
Contents
Best eCommerce Platform For SEO
Without further ado, here are the best eCommerce platforms for SEO in 2022.
1. Dukaan
Best for new-age entrepreneurs starting small businesses
Paid plans start at $11.99 per month
Dukaan is a no-coding required SaaS platform where sellers can set up their online store and run their business efficiently.
It will take you less than a minute to create your online store on Dukaan. You can personalize your store and optimize it for SEO very easily. It is the best eCommerce platform for SEO.
Features:
Dukaan is the best platform if you want to get started quickly. It does not require any coding skills or technical expertise to create your fully functional online store.
It also provides you with a custom domain and custom app for your online store. Dukaan also has a strong SEO plugin that allows you to add H1, meta description, alt tags, etc. to your product listings.
Design:
Dukaan has a range of well-designed, modern and sleek website themes that can be easily edited and personalized for your store. The themes are all very eCommerce-focused, designed from the customer’s point of view.
The themes are responsive and clean. You do not need any design experience to replace elements like color, text, etc. with your brand elements.
Pricing:
For all the features and functionalities offered by Dukaan, its pricing plans are very cost-effective. Here are the pricing plans:
| Plan | Monthly | Yearly |
|---|---|---|
| Entrepreneur | $14.99 | $149.99 |
| Agency | $49.99 | $499.99 |
| Enterprise | Custom | Custom |
Ease of use:
Dukaan is the simplest platform to use. You can sign up, add a few details, and start an online store within a minute!
The Dukaan dashboard is very neat and comprehensive. You can view and access all aspects of your store through the dashboard.
Moreover, Dukaan has a very dedicated and talented customer service team that can help you sort out any issues that you may face during the creation of your store or while running your business.
2. Zyro
Best for starting an online store with a low budget
Paid plans start at $4.90 per month
Just like Dukaan, Zyro is also a very beginner-friendly platform. Even a person with the least technical expertise can get started with their own online store easily.
Being a simple platform does not limit its potential in any way. You can scale up your small business, customize your store, sell online, manage your business, and do much more on Zyro.
Features:
With any of the paid plans on Zyro, you will receive solid web-hosting completely free of cost along with a free custom domain for a year. You can also try out a custom email ID that comes tied to the domain for three months.
Apart from this, Zyro allows you to expand the eCommerce functionality of your store using a range of extensions and plugins. You can also add custom landing pages for your product categories, bestsellers, etc.
Design:
Zyro has a good collection of website themes, almost 160 to be precise. Out of these, nearly 30 templates are optimized for eCommerce. You can simply choose one of these and build an online store that is clean and aesthetically pleasing.
More importantly, Zyro offers complete customization of the themes. You can easily edit the design elements to reflect your branding.
Pricing:
Zyro is one of the cheapest eCommerce platforms on this list, with subscriptions starting at just $4.90 per month when paid annually.
Here is a detailed breakdown of the pricing plans:
| Plans | Monthly | Yearly |
|---|---|---|
| Website | $8.99 | $4.90 |
| Business | $11.49 | $6.90 |
| Online Store | $15.90 | $10.90 |
| Advanced Store | $25.90 | $18.90 |
Ease of use:
Zyro is a very basic platform when compared to legacy platforms like Shopify and BigCommerce.
For this very reason, it is very simple, and straightforward to get started. Their range of AI tools helps with various aspects of business, like a business name generator, logo maker, background eraser, etc.
3. Weebly
Best for new entrepreneurs and startups
Paid plans start at $12 per month
Weebly is basically a website builder that allows eCommerce functionality to be built into the website. As a website builder, it is pretty simple and is filled with multiple functionalities.
From the eCommerce point of view, it has all the basic functionalities along with good SEO integration. So it can be a great choice of eCommerce platform for SEO.
Features:
Weebly has the features of a content platform as well as an eCommerce platform. Bringing these two features together in itself will give you an upper hand in SEO.
You can create custom product pages for various categories of products in your store. The site is designed keeping the customer in mind and it has features like shopping cart visibility, SSL certificate, etc. to build trust in your store.
Design:
Weebly as a platform is very simple and well-designed. It has over 60 templates that are fully customizable. It also has a mobile app, so you can create an online store that is responsive and accessible on phones as well.
Though the customization is possible only on a surface level, sellers who want a completely customized online store may not be happy with this platform.
Pricing:
Weebly has very cost-effective subscriptions, but as your business grows, you will find the platform very restrictive. Here are the details about the pricing plans:
| Plan | For websites (when billed yearly) | For online stores (when billed yearly) |
|---|---|---|
| Free | $0 | - |
| Pro | $5/month | $12/month |
| Business | $12/month | $25/month |
| Business Plus | $25/month | $38/month |
Ease of use:
From an ease of use point of view, Weebly surely fairs well. It is a very simple and basic platform. All the features that come with the platform are also quite basic. That said, it can be more than enough for a startup or small business.
It uses the drag-and-drop feature to make it very easy to build an eCommerce website. Even though the themes are limited, they are all well-designed and simple to customize.
4. Wix
Best for aesthetically pleasing online stores
Paid plans start at $14 per month
Wix is a very design-focused website builder that allows you to build a unique and aesthetically pleasing website.
You can add eCommerce functionality to the website for free using a plugin. The design and flexibility provided by Wix will help you create a professional and unique eCommerce website.
Features:
Wix has strong eCommerce features like order management, inventory management, multilingual support, multiple currencies, etc.
Wix is also one of the top eCommerce platforms for SEO. Its SEO features are also quite strong.
Wix offers custom domain, hosting, custom product pages, category pages, and custom checkout. There is a lot of room to optimize your online store on Wix.
Design:
Wix operates with design as its foremost forte. It has over 500 templates for both websites and online stores. You can easily find the theme that suits your business/ industry.
Even the customization of your store is easy and you can do it in under an hour or two. There is no learning curve.
Pricing:
Wix’s pricing plans are quite within the budget when compared to many platforms in the same league. Here is a detailed breakdown of the pricing plans:
| Plan | Monthly | Yearly |
|---|---|---|
| Combo | $23/month | $16/month |
| Unlimited | $29/month | $22/month |
| Pro | $34/month | $27/month |
| VIP | $49/month | $45/month |
| Business Basic | $34/month | $27/month |
| Business Unlimited | $38/month | $32/month |
| Business VIP | $64/month | $59/month |
Ease of use:
Firstly, Wix is a WYSIWYG-type website builder that has a good range of themes in its theme library. It uses the drag-and-drop functionality to edit the themes or if you choose to start from scratch without a theme.
Wix also has a range of apps in its app market and these apps can add a lot of functionality to your online store.
5. Magento
Best for businesses that are constantly scaling
Pricing starts from $6000 overall
Magento is an open-source eCommerce platform that is very comprehensive and has amazing SEO features.
Recently, it has been taken over by Adobe and it is also known as Adobe eCommerce in the market. Since it is an open-source platform, it is better suited for sellers with coding and developing skills.
Features:
Magento’s SEO features are up to mark. The loading speed of the online store on Magento is quicker compared to other platforms. You can make great use of relevant keywords in product listings, category pages, image ALT texts, and much more.
It also offers advanced eCommerce features like store analytics, reporting, etc. which helps in scaling your business. That said, it is a good eCommerce platform for SEO for large businesses.
Design:
Magento is a developer-friendly platform that offers complete customization of your eCommerce website. You can build a completely unique and professional website for your business on Magento.
You may not find a website theme of your liking in the Magento library, but you can easily import a theme from a third party and customize it completely on Magento.
Pricing:
Magento can become very expensive very quickly. Typically, these are all the costs involved in building your online store on Magento:
| Plans | Yearly |
|---|---|
| Open Source | $12,000 to $57,000+ |
| Magento Commerce | $43,000 to $1,89,000+ |
| Magento Commerce Cloud | $60,000 to $2,47,000+ |
Ease of use:
To make the best use of Magento, you need to have advanced developer experience in PHP. It is difficult for just anyone to handle the customization. You need to have the necessary skills or hire someone to help you.
The day-to-day activities of your business can be handled easily on Magento. It is simple to handle inventory, manage orders, ship products, accept payments, etc.
6. Squarespace
Best for a large library of website themes
Paid plans start at $14 per month
Squarespace is the second best website builder which follows right after WordPress. You can add eCommerce functionality to your website on Squarespace using a plugin and start selling online.
Squarespace has great marketing and SEO features that will help your eCommerce site rank better on search engines. But is a great eCommerce platform for SEO for creative-type sellers.
Features:
Unlike Wix, which is backed by a huge library of apps for extra functionality, Squarespace offers a lesser range of features. However, the features offered are very important and highly recommended.
Squarespace makes sure to follow the best SEO practices and offers a wide range of customization options for improved SEO. You can add a page title, H1 tag, image ALT tags, etc.
Design:
Squarespace tops all requirements from the design point of view. It has not only templates that are pretty to look at, but the template also accommodates all the necessary features to run a business successfully.
The templates are highly flexible, and you can customize them to suit the needs of your business. It uses the drag-and-drop feature to make the customization very simple.
Pricing:
The basic plan on Squarespace does not come with eCommerce functionality. Here is a detailed breakdown of the subscription plans on Squarespace:
| Plan | Monthly | Yearly |
|---|---|---|
| Personal Plan | $23 | $16 |
| Business Plan | $33 | $23 |
| Ecommerce Basic Plan | $36 | $27 |
| Ecommerce Advanced Plan | $65 | $49 |
Ease of use:
Building your eCommerce website on Squarespace is surely an easy task using the drag-and-drop tool. You can choose from the range of well-designed templates offered by Squarespace.
The best part about using Squarespace is that you do not need any coding skills or design skills. The onboarding is done through simple prompts and the interface is pretty clean.
7. Shopify
Best for medium to large-scale businesses
Paid plans start at $29 per month
Shopify is an eCommerce platform that allows you to build your online store without coding or technical skills.
It is one of the first platforms of its kind with over 1.75M+ businesses using the platform worldwide.
Features:
When you have subscribed to one of Shopify’s paid plans, your store will come with a hosting and SSL certificate. You can also buy a custom domain and connect it to your Shopify store.
Its marketing and SEO features are great too. You can add the title, meta description, and custom URL for product pages and product listings. You can add the search console, sitemaps, schema, etc. using plugins.
You may need the help of an SEO expert to handle the advanced SEO of your store on Shopify. For this reason, Shopify may be a better-suited eCommerce platform for SEO for medium to large businesses only.
Design:
Shopify has a range of professional themes available in their theme library, most of which are paid for.
If you do not have any coding skills, then you may have to go for minimal customization for the themes. For advanced customization, you need to have designer or developer skills.
Pricing:
Shopify is considered very expensive in the league of eCommerce platforms similar to it. Here are the paid plans of Shopify:
| Plan | Monthly | Transaction Fees |
|---|---|---|
| Shopify Starter | $5 | - |
| Shopify Lite | $9 | 2.7% per in-person transaction |
| Basic Shopify | $29 | 2.9% + 30 cents per online transaction; 2.7% per in-person transaction |
| Standard Shopify | $79 | 2.6% + 30 cents per online transaction; 2.5% per in-person transaction |
| Advanced Shopify | $299 | 2.4% + 30 cents per online transaction; 2.4% per in-person transaction |
| Shopify Plus | Starting at $2000 | 0.15% per transaction (for third-party payment processors only) |
Ease of use:
Shopify is not really an easy-to-use platform. It can feel a little technical and clunky for those with no developer skills. For beginners, there is a steep learning curve to get used to Shopify.
The initial setup of the store has been made simpler off-late with the release of Shopify 2. It is still not very conducive for a beginner or a small business owner to start selling quickly.
8. WooCommerce
Best for add-on SEO functionality
Pricing varies based on hosting, SSL, themes, etc.
WooCommerce is a free-to-download plugin for WordPress that adds eCommerce functionality to the WordPress website. It is very highly customizable, versatile, and has great SEO features.
It is the best eCommerce platform for SEO as it works with WordPress, which is known for being very SEO friendly.
Features:
You can sell just about anything on WooCommerce, be it physical products, digital products, or services. You need to have a WordPress website to activate this plugin and start selling your products.
WooCommerce is very SEO friendly with really strong SEO features built-in to the platform. You can improve the SEO features furthermore using plugins and extensions.
Though WooCommerce provides all the necessary SEO features, It is up to you to optimize the content you add to the platform.
Design:
WordPress has the largest theme library among all the website builders and with WooCommerce, you get access to this large library of themes.
However, you need to find a theme that is eCommerce friendly, which is very limited and customize it according to your business needs.
Pricing:
Using WordPress can get very expensive if you do not plan beforehand. Especially if you do not have any developer skills, then the costs increase radically.
| Low Pricing Range: | High Pricing Range: | |
|---|---|---|
| Hosting | $6.95/month | $12.95/month |
| Domain Name | $15/year | $25/year |
| Theme | Free WooCommerce theme | $35-129 professional theme |
| Plugins | Free | $100-150/year |
| Security | $10/year | $150-450/year |
| Dev Fees | Free | $1,000-6,000 |
Ease of use:
WooCommerce is a free plugin, and it is also open-source, allowing for maximum customization. However, you need to have the technical expertise to customize your store on the platform.
You can have a fully professional and amazing eCommerce site using WooCommerce, but when it comes to ease of use, it is not really the best platform.
9. Ecwid
Best for a very generous free plan
Paid plans start at $12.50 per month
Ecwid is also a plugin to add eCommerce functionality to your website. However, unlike WooCommerce, which can be used for WordPress websites only, Ecwid can be used for any website.
It is a very resourceful eCommerce software that comes with top-notch eCommerce features.
Features:
Ecwid integrates all the basic functionalities of SEO like editing page title, meta description, product title, description, etc.
However, you cannot edit the image ALT text. It is auto-generated by Ecwid. The same goes for the product URL too. Ecwid auto generates the product URL, but it includes the title you have provided for the product.
It has pretty good eCommerce features like multi-channel selling, bulk importing products, store analytics, and much more.
Design:
Ecwid has a number of themes that are free to use, however, the customization is very limited.
Even on its free plan, you can access these themes and build a very aesthetically pleasing eCommerce site where you can add up to 10 products.
If you are looking for further customization of your online store, you have to choose the highest-paid plan where you can hire in-house designers for no extra cost.
Pricing:
Ecwid has the most generous forever free plan, where you can access all the required eCommerce features. Here are the subscription plans:
| Plans | Monthly | Yearly | Products Limit |
|---|---|---|---|
| Free | $0 | $0 | 10 |
| Venture | $15 | $12.50 | 100 |
| Business | $35 | $29.17 | 2500 |
| Unlimited | $99 | $82.50 | Unlimited |
Ease of use:
Ecwid is not just known for its affordability and functionalities, but also for its simplicity and usability. Their bulk upload of products makes it easy for sellers to import product listings in bulk.
It has a simple and comprehensive dashboard that makes it easy to handle your business. Moreover, it also has a huge app market that helps expand the functionality of your online store.
Factors to Decide the Best eCommerce Platform For SEO
Yes, we have discussed some of the best eCommerce platforms for SEO.
But if you are wondering what are the factors that help you decide on the right platform for you, then we have got your back.
Here is a list of SEO factors that need to be available with the eCommerce platform that you choose.
You can even consider it an SEO checklist for your online store:
- Custom domain name to your online store
- Custom page titles for category pages
- Custom page URLs for category and product pages
- Adding meta descriptions for every product listing
- Adding H1 titles for product listings
- Adding ALT tags for product images
- Social media buttons integration
- Auto-generated XML sitemaps
- Integrated blogging platform
There are some more factors involved in eCommerce SEO, but these are some of the important ones. Ensure that the eCommerce platform you choose provides you with these features.
Recap of the eCommerce Platform For SEO
2. Zyro: Best for starting an online store with a low budget
3. Weebly: Best for new entrepreneurs and startups
4. Wix: Best for aesthetically pleasing online stores
5. Magento: Best for businesses that are constantly scaling
6. Squarespace: Best for a large library of website themes
7. Shopify: Best for medium to large-scale businesses
8. WooCommerce: Best for add-on SEO functionality
9. Ecwid: Best for a very generous free plan
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Conclusion
We have listed 9 eCommerce platforms that have strong SEO features to help your online business. We have provided you with a detailed comparison of each of these platforms.
To give you some clarity, we have also mentioned what are the SEO features that you should be looking out for when you choose the eCommerce platform for your online store.
While any of these platforms can do the job, SEO cannot be the only deciding factor for your choice of an eCommerce platform.
The platform needs to be simple and easy to get started with. It should be cost-effective. It should have a range of plugins and tools. It should have catchy and customizable themes.
For all these and more, Dukaan can be the best choice of eCommerce platform for all businesses.
Here is a video that can guide you to get started with your online store on Dukaan:
FAQ’s
1. What eCommerce platform is best for SEO?The best eCommerce platform for SEO is Dukaan, Zyro, Weebly, Wix, Magento, Squarespace, Shopify, WooCommerce, and Ecwid.
2. Is SEO worth it for eCommerce?
Yes, SEO is totally worth it for eCommerce. It is more of a necessity if you want your online store and products to appear at the top of search results. You can drive traffic to your store easily with a strong SEO game.
3. How much should I pay for SEO optimization?
SEO optimization can be done organically as well as through paid ads. You have to pay for SEO optimization only if you plan to run Google ads to rank on top of the search results.
4. How do online stores improve SEO?
If you want to improve the SEO for your online store, start by identifying your target keywords. You can then optimize your store page titles, meta descriptions, alt tags, etc. based on the keywords.
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