Now that you have discovered your passion for entrepreneurship and have your Dukaan store all set, you must be wondering how and where to start getting orders from, right? Well, let me help you with a few things you will require to be seen in the market.
Where will you get customers from? This, definitely is the first question every store owner would have.
Firstly, you will need to start sharing your store link to your contacts on WhatsApp, Facebook or any other social media platform. You can also target facebook communities in your area if you prefer to sell only locally. You could get your friends and family to share with their friends, thus widening your audience. Remember, the more people you try and reach out to, the more the probability of you getting orders. It’s that simple.
From here, your business will surely kick-start, however, here are 5 ways to ensure you are going in the right direction at this point.
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1. Create a ‘Demand’ and Advertise
This can be done by either creating an impression to your buyers that your bestseller is almost Out of Stock or by giving out just enough information of a product that is new in the market and creating a hype on its sale. These are just a few techniques you can use to create a demand. Be innovative and come up with more ways to do so.
You can run ads on social media or even do direct marketing to potential customers in your vicinity. People usually are constantly on the lookout for products in the market that add value for money. Therefore, in order to attract more customers, you can carefully plan activities like running offers, promotional sales and discounts.
You can easily do this on Dukaan platform by going to the Manage section in your store and clicking on Discount Coupons. These discount coupons will help your business grow by offering products to customers at amazing prices.
You can also use a plugin on Dukaan called Hellobar that will help you to convert your store visitors to your sure-shot customers. Using the Hellobar you can create messages that would catch the eye of your customers and they feel the need to purchase your products.
Privy Ecommerce Marketing is another plugin available on Dukaan Premium which helps you to add newsletters, pop ups, promos and much more and convert more window shoppers to sure-shot customers.
2. Ensure Quality Products And On-time Delivery
When we buy products online, we do not get to know the actual quality of the product and just go by the image that we see. It is important to have proper pictures uploaded so that your customers feel the need to own that product.
Now, if you own a Kirana store or a grocery shop, the labels and other details of the product must be visible to your buyers in the picture that you add so that your customers can choose from a variety of similar products in your store. Do remember that any pictures added on Dukaan need to be in square shape or they get auto-filled to fit in the space provided for the image. The aspect ratio of the image will be retained while it gets cropped and resized.
On-time delivery is also important as this gives credibility to your store. No one wants to wait too long for their products to arrive after having shopped online, do they? Here, on Dukaan you can use the delivery plugins like Dunzo and Shiprocket that are available so that you do not need to spend anything additional on hiring a delivery boy or arranging a vehicle. All you have to do is install the plugin of your choice, create an account. Once you receive an order, a representative from the shipping company of your choice will reach your doorstep and collect the product.
This, I am sure, will make life much easier for you.
3. Visual Appeal Of Your Online Store
The more eye catchy your store is, the more customers it attracts. If you see a website that looks plain black and white, you might not even want to take a closer look at what’s in there. Therefore, it is important to make your online store as attractive as possible to your customers.
Like they say, the first impression is the best impression. You can add colors of your choice and have a theme that suits your store the best to make it look more attractive to buyers.
Dukaan Premium offers 3 different themes for you to choose from, namely, Lightspeed Pro, Matrix Lite and Little Leo. To know more about how you can customize your store to make it look beautiful, please click here.
Pages on Dukaan Premium allows you to add extra pages to your website where you can talk about how your store was started or an interesting fact about your store that you would want your customers to know or about new launches-just about anything you think that will make your online store look good to your customers.
4. Understanding Customer Needs
Knowing who your customers are and what they really want is crucial. The focal point of any business should be identifying and catering to customer needs. You can easily achieve this by being there for them when they try to reach out to you and engage with them.
You will find your customer details under the My Customers section on your online store. From here, you can either call your customers directly or message them on whatsApp and understand their requirements or get feedback about your store from them.
Dukaan Premium offers plugins like Intercom Live Chat and Drift Live Chat. Once you install one of these plugins, your customers will be able to chat with you directly from your store that they keep open from their browser.
If you wish to get an idea of the traffic in your website throughout the day, you can install Google Analytics.
5. Customer Review and Feedback
It is only constant feedback from customers that will help better your products and services. Always ensure you remember to ask your customers to give you an honest review of their experience with your store and products.
You can install the Plugin called Product Reviews and Rating on Dukaan Premium so that your customers can write a review of your product or store and also give ratings. This will help you understand what your customers actually feel about your products or store. Your customers will feel heard if you address their concerns then and there, which will give you credibility.
Upgrade To Dukaan Premium When Right
Dukaan started off as a basic app which helped sellers to add and share their products and get orders. And then came Dukaan Premium with many more features added to it. Is Dukaan app enough to reach your potential? Some may think, yes, however those who have tried, and tested Dukaan Premium might think otherwise.
Dukaan Premium can act as a catalyst in boosting up both sales and the quality of service you provide to your customers and take your store to a whole new level, thanks to the plugins available on it.
There are many stores on Dukaan Premium who have shown a dramatic spike in their revenue, however one such store that is worth mentioning is Nonsense Store (mydukaan.io/nonsense5). This store touched a crore in less than a year on Dukaan’s platform. They made full use of all the premium features available on Dukaan. If you would like to read about their story, click here.
On Dukaan Premium, you also have the option to integrate your own domain. The default domain provided by Dukaan will be mydukaan.io/yourstorename. You can change this to www.yourstorename.com so that your customers know where they are buying from.
To build a similar website, integrate a trusted payment gateway, enable messaging and reach out to other marketing companies to help you market your store the way you want and hire a developer to make it all go live, you will have to spend a couple of thousands from your pocket.
Here’s the good news for you – Dukaan Premium, with all these above features included, comes at a minimal cost of just Rs 4999/- per annum. And the best part is that Dukaan provides a 14-day free trial period for this…
So why not try it now!!
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